Exam 8: Intellectual Property and Internet Law

A personal name is not protected under trademark law unless it acquires a secondary meaning.

In Case 8.1, The Coca-Cola Co. v. The Koke Co. of America, the United States Supreme Court permitted a Coca Cola Company competitor to call a product "Koke."

Trademark dilution requires proof that consumers are likely to be confused by the unauthorized use of the mark.

Ethel's Breakfast Café uses a distinctive decor, layout, menu, and style of service. This restaurant's image and overall appearance is

Ric designs a new computer hard drive, which he names "Sci Phi." He also writes the operating manual to be included with each final product. Most appropriate for patent protection is

E-Shopping Corporation inserts Fiesta Mall, Inc.'s trademark as a meta tag in E-Shopping's Web site's key-words field without Fiesta's permission in a manner that suggests Fiesta authorized the use. This is

New Apps Company develops "Browser Lite," software to speed the display of graphics on Web sites. Browser Lite has the most copyright protection under

The idea for "On Your Mark," a computer game featuring racing cars, is protected by

The process behind the production of "Fast Pace," a racecar video game, is protected by

RiteMade Machinery, Inc., designs, makes, and sells a drill press. Steel Equipment Company copies the design without RiteMade's permission. Steel's conduct is actionable provided

A list of customers' names and addresses is not a trade secret.

An arbitrary use of ordinary words may not be trademarked.