Exam 9: Marketing Implementation and Control

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program,centralized marketing structures are best suited for which of the following strategies?

In terms of marketing structure,what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?

Which of the following firms is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?

Marketing implementation is critical to the success of any firm.Simply put,implementation refers to:

The __________ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.

Identify and discuss the four approaches to marketing implementation and explain the various advantages and disadvantages of each approach.

One of the links between strategic planning and marketing implementation is interdependency,which refers to the fact that:

Identify and explain the three different types of formal controls used by managers.In your discussion,explain how each type of control affects marketing implementation.

In the __________ approach to marketing implementation,marketing strategy is implemented as a part of the overall organizational vision.

Identifying specific marketing activities,determining the time required to complete each activity,and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n):

Marketing implementation is often problematic,as marketing plans are usually devised by __________,while implementation is the responsibility of __________.

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?

Based on the requirements for successful implementation,which of the following is the best candidate to become the "5^th P" of marketing?

The basis premise of the implementation through change approach is that:

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:

Explain why marketing implementation is difficult for many firms.In your answer,discuss how these difficulties often stem from the relationship between strategic planning and marketing implementation.

What type of marketing controls consists of unwritten,employee-based mechanisms that subtly affect the behaviors of employees,both as individuals and in groups?

Identify and explain the three different types of informal controls used by employees.In your discussion,explain how each type of control affects marketing implementation.

__________ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single,functioning unit.

According to the internal marketing approach to marketing implementation,which of the following could be best characterized as the "internal product"?