Exam 9: Marketing Implementation and Control

At WainPort Industries,the firm's senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it.What implementation approach is being used at WainPort?

With respect to evaluating and compensating employees,which of the following statements about outcome-based systems is FALSE?

Discuss the role of internal marketing in marketing implementation.In what ways can the internal marketing approach help managers improve the implementation process?

Typically,the difference between the planned marketing strategy and the strategy that actually takes place is:

Planning sessions,workshops,formal reports,and personal conversations are all part of the internal __________ that is necessary to implement marketing strategy using the internal marketing approach.