Question 1

Identify and explain the directives for the productive use of SWOT analysis.Which directive do you think is the most important? Why?

Accepted Answer

Whether a firm receives the full benefit

Question 2

Strengths are typically based on the existence and nature of the __________ possessed by the firm.Weaknesses stem from a lack of these important factors.

Accepted Answer

A)  patents and capital 
B)  resources and relationships 
C)  customers and partnerships 
D)  products and customers 
E)  customers and resources 
A)  patents and capital 
B)  resources and relationships 
C)  customers and partnerships 
D)  products and customers 
E)  customers and resources

Question 3

Firms possessing certain core competencies are more likely to create competitive advantages based on these competencies.However,before a competitive advantage can be translated into specific customer benefits,the firm's __________ must recognize that its competencies give it an advantage over the competition.

Accepted Answer

A)  management 
B)  target markets 
C)  shareholders 
D)  employees 
E)  strategic partners 
A)  management 
B)  target markets 
C)  shareholders 
D)  employees 
E)  strategic partners

Question 4

All of the following are benefits of SWOT analysis EXCEPT:

Accepted Answer

A)  It is simple to use. 
B)  Its structured nature ensures that data and information are correctly categorized. 
C)  It promotes managerial collaboration. 
D)  It can synthesize and integrate diverse information. 
E)  It can reduce costs. 
A)  It is simple to use. 
B)  Its structured nature ensures that data and information are correctly categorized. 
C)  It promotes managerial collaboration. 
D)  It can synthesize and integrate diverse information. 
E)  It can reduce costs.

Question 5

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis.This happens because managers:

Accepted Answer

A)  see opportunities and threats as being the same thing. 
B)  confuse weaknesses with threats. 
C)  see strengths as the only meaningful issue in a SWOT analysis. 
D)  confuse strengths with opportunities. 
E)  list their marketing options or strategies as opportunities. 
A)  see opportunities and threats as being the same thing. 
B)  confuse weaknesses with threats. 
C)  see strengths as the only meaningful issue in a SWOT analysis. 
D)  confuse strengths with opportunities. 
E)  list their marketing options or strategies as opportunities.

Identify and explain the directives for the productive use of SWOT analysis.Which directive do you think is the most important? Why?

Strengths are typically based on the existence and nature of the __________ possessed by the firm.Weaknesses stem from a lack of these important factors.

All of the following are benefits of SWOT analysis EXCEPT:

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis.This happens because managers:

Marketing in Todays Economy

Strategic Marketing Planning

Collecting and Analyzing Marketing Information

Customers,segmentation,and Target Marketing

The Marketing Program

Branding and Positioning

Ethics and Social Responsibility in Marketing Strategy

Marketing Implementation and Control

Developing and Maintaining Long-Term Customer Relationships

Filters

Exam 4: Developing Competitive Advantage and Strategic Focus

Identify and explain the directives for the productive use of SWOT analysis.Which directive do you think is the most important? Why?

Strengths are typically based on the existence and nature of the __________ possessed by the firm.Weaknesses stem from a lack of these important factors.

All of the following are benefits of SWOT analysis EXCEPT:

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis.This happens because managers:

Marketing in Todays Economy

Strategic Marketing Planning

Collecting and Analyzing Marketing Information

Customers,segmentation,and Target Marketing

The Marketing Program

Branding and Positioning

Ethics and Social Responsibility in Marketing Strategy

Marketing Implementation and Control

Developing and Maintaining Long-Term Customer Relationships

Filters