Exam 15: Sample Size and Statistical Theory
Exam 1: A Decision Making Perspective on Marketing Intelligence60 Questions
Exam 2: Marketing Research in Practice26 Questions
Exam 3: The Marketing Research Process60 Questions
Exam 4: Research Design and Implementation68 Questions
Exam 5: Secondary Sources of Marketing Data54 Questions
Exam 6: Standardized Sources of Marketing Data43 Questions
Exam 7: Marketing Research on the Internet24 Questions
Exam 8: Information Collection: Qualitative and Observational Methods72 Questions
Exam 9: Information From Respondents: Issues in Data Collection30 Questions
Exam 10: Information From Respondents: Survey Methods55 Questions
Exam 11: Attitude Measurement86 Questions
Exam 12: Designing the Questionnaire47 Questions
Exam 13: Experimentation83 Questions
Exam 14: Sampling Fundamentals70 Questions
Exam 15: Sample Size and Statistical Theory41 Questions
Exam 16: Fundamentals of Data Analysis48 Questions
Exam 17: Hypothesis Testing: Basic Concepts and Tests of Association22 Questions
Exam 18: Hypothesis Testing: Means and Proportions26 Questions
Exam 19: Correlation Analysis and Regression Analysis42 Questions
Exam 20: Discriminant, Factor and Cluster Analysis58 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis47 Questions
Exam 22: Presenting the Results17 Questions
Exam 23: Marketing-Mix Measures97 Questions
Exam 24: Brand and Customer Metrics34 Questions
Exam 25: New Age Strategies39 Questions
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a point such that the probability of getting any other
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(Essay)
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Correct Answer:
point further from the mean is less than 0.025.
A college dean wants to determine the average time it takes a student to get from one class to the next.Preliminary studies have shown that it is reasonable to let
t = 1.5 minutes the standard deviation of class travel times).What is the sample size which should be examined if the dean wants to assert with a probability of 95 percent that his estimate, the mean time of the random sample, will not be "off" by more than .25 minutes in either direction)? Choose the closest answer.

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(Multiple Choice)
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Correct Answer:
C
A 95 percent confidence interval will be smaller than a 90 percent confidence interval.
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(True/False)
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Correct Answer:
False
Two samples are drawn from the same population with a known variance,
2.If the sample sizes are 100 and 400, then the standard error of the mean of the former sample will be half that of the latter.

(True/False)
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As the sample size becomes larger, the mean of the sampling distribution becomes
a) greater than the population mean
b) smaller than the population mean
c) equal to the population mean
d) double that of the population mean
(Short Answer)
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The size of a sample can be determined only by using statistical techniques.
(True/False)
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It is estimated that the proportion of Californians in favor of Proposition 5 is between 0.4 and 0.6.The sponsors of the proposition would like to sample Californians and get a 95 percent confidence interval for the true proportion of people in favor of Proposition 5.They want to restrict the error level to 5 percentage points.The required sample size is then
(Multiple Choice)
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a 95 percent confidence interval indicates the range
a.1
b.2
c.3
d.4
e.1 and 2
(Essay)
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The sample variance, S2, can be used to estimate the population variation.
(True/False)
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Consider the following data: _ X = 10
= 4 n = 25 The lower and upper limits of

(Short Answer)
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If two random samples of equal size are drawn from the same population, we should expect the mean of both samples to be identical.
(True/False)
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It does not make sense to use disproportionate sampling if one of the subgroups of the population is a relatively small percentage of the population
(True/False)
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If the allowed error is increased, the required sample size would decrease.
(True/False)
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ABC Incorporated wants to find out the proportion of customers who would purchase their new product.They have decided to take a modest sample, look at the results, and then decide if more information, in the form of a larger sample, is needed.ABC is using
(Multiple Choice)
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The probability that X8 is between 495 and 505 pounds is closest to
(Multiple Choice)
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Which of the following factors does the interval estimate depends on? sample size?
a) sample size
b) confidence level
c) population standard deviation
d) all of the above
(Short Answer)
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The probability that the sample mean lies between 498 and 502 is closest to
(Multiple Choice)
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