Question 1

Analysis of association between two nominally scaled variables is called 
a) analysis of variance 
b) cross tabulation 
c) factor analysis 
d) cluster analysis

Accepted Answer

B

Question 2

Coding for closed-ended questions is much more difficult than open-ended questions

Accepted Answer

A) True 
 B)False  False

Question 3

The decision to combine certain categories is dependent upon the ease with which this can be done and the number of original categories.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the questions listed below would be the easiest to code?

Accepted Answer

A) "What are the attributes that a good president must have?" 
B) "What is your opinion of the influence of the Hare Krisna group a religious sect) on the minds of its younger members?" 
C) "What influence, if any, do you think TV commercials have on children?" 
D) "What are the major achievements and failures of the system of American government?" 
E) "What type of oven do you have: 1) gas, 2) electric, 3) microwave, 4) other?" 
A) "What are the attributes that a good president must have?" 
B) "What is your opinion of the influence of the Hare Krisna group a religious sect) on the minds of its younger members?" 
C) "What influence, if any, do you think TV commercials have on children?" 
D) "What are the major achievements and failures of the system of American government?" 
E) "What type of oven do you have: 1) gas, 2) electric, 3) microwave, 4) other?"

Question 5

The process that is used to make the sample data more representative of the population that has been surveyed is called 
a) editing 
b) coding 
c) weighting 
d) transcribing

Accepted Answer

The answer of The process that is used to make...

Question 6

Nominal-scaled data is the best from the perspective of data analysis

Accepted Answer

A) True 
 B)False

Question 7

In weighting, categories that are underrepresented in the sample are given lower weights, while overrepresented categories are given higher weights

Accepted Answer

A) True 
 B)False

Question 8

If there are m levels of qualitative variables, ________ dummy variables are used to specify them 
a) m 
b) m+1 
c) m-1 
d) m x 2

Accepted Answer

The answer of If there are m levels of qualitative...

Question 9

The process of editing the data involves

Accepted Answer

A) detecting and correcting interviewer errors. 
B) discovering inconsistencies between responses. 
C) identifying omissions, ambiguities, and errors in responses. 
D) eliminating data from ineligible respondents. 
E) all of these. 
A) detecting and correcting interviewer errors. 
B) discovering inconsistencies between responses. 
C) identifying omissions, ambiguities, and errors in responses. 
D) eliminating data from ineligible respondents. 
E) all of these.

Question 10

It is generally easier for an analyst to interpret the raw numbers rather than the percentages that have been subsequently derived from the data.

Accepted Answer

A) True 
 B)False

Question 11

While inspecting political polling data, you notice that when the distance jogged by the President the independent variable) increases, his popularity rating the dependent variable) goes down. This would indicate a positive correlation between the two variables.

Accepted Answer

A) True 
 B)False

Question 12

The estimated number of students in the city's high schools

Accepted Answer

playing basketball,

Question 13

The correlation between sales and radio ad budget

Accepted Answer

A) is 0. 
B) is negative. 
C) is approximately .9. 
D) is less than .75. 
E) cannot be calculated, because the number of data points is too small. 
A) is 0. 
B) is negative. 
C) is approximately .9. 
D) is less than .75. 
E) cannot be calculated, because the number of data points is too small.

Question 14

Every questionnaire should have some open-ended questions.

Accepted Answer

A) True 
 B)False

Question 15

The purpose of editing is to identify omissions, ambiguities, and errors in the responses.

Accepted Answer

A) True 
 B)False

Question 16

Ignore questionable responses while making use of the

Accepted Answer

remainder

Question 17

A procedure in which the variables are brought to a mean of 0, and a standard deviation of 1 is called ________________

Accepted Answer

A) Data modification 
B) Variable Re-specification 
C) Scale Transformation 
D) Standardization 
A) Data modification 
B) Variable Re-specification 
C) Scale Transformation 
D) Standardization

Question 18

Hypothesis testing of a difference between means can help a researcher decide whether a certain difference was obtained merely by chance or because of differences in the underlying populations.

Accepted Answer

A) True 
 B)False

Question 19

A researcher who uses a frequency distribution or a single number will necessarily reach the same conclusion.

Accepted Answer

A) True 
 B)False

Question 20

A frequency distribution simply reports the number of responses that each question category receives.

Accepted Answer

A) True 
 B)False

Exam 16: Fundamentals of Data Analysis

Analysis of association between two nominally scaled variables is called a) analysis of variance b) cross tabulation c) factor analysis d) cluster analysis

Coding for closed-ended questions is much more difficult than open-ended questions

The decision to combine certain categories is dependent upon the ease with which this can be done and the number of original categories.

Which of the questions listed below would be the easiest to code?

The process that is used to make the sample data more representative of the population that has been surveyed is called a) editing b) coding c) weighting d) transcribing

Nominal-scaled data is the best from the perspective of data analysis

In weighting, categories that are underrepresented in the sample are given lower weights, while overrepresented categories are given higher weights

If there are m levels of qualitative variables, ________ dummy variables are used to specify them a) m b) m+1 c) m-1 d) m x 2

The process of editing the data involves

It is generally easier for an analyst to interpret the raw numbers rather than the percentages that have been subsequently derived from the data.

While inspecting political polling data, you notice that when the distance jogged by the President the independent variable) increases, his popularity rating the dependent variable) goes down. This would indicate a positive correlation between the two variables.

The estimated number of students in the city's high schools

The correlation between sales and radio ad budget

Every questionnaire should have some open-ended questions.

The purpose of editing is to identify omissions, ambiguities, and errors in the responses.

Ignore questionable responses while making use of the

A procedure in which the variables are brought to a mean of 0, and a standard deviation of 1 is called ________________

Hypothesis testing of a difference between means can help a researcher decide whether a certain difference was obtained merely by chance or because of differences in the underlying populations.

A researcher who uses a frequency distribution or a single number will necessarily reach the same conclusion.

A frequency distribution simply reports the number of responses that each question category receives.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters