Exam 10: Nonreactive Quantitative Research and Secondary Analysis

Jane Jenzen is interested in how members of three different ethnic groups are portrayed in Time,Newsweek,and Maclean's magazines.She is only interested in considering feature articles containing news and stories about ethnic groups.After examining the three magazines,she finds that the average issue of each magazine contains 45 articles and that the magazines are published 52 weeks per year,yielding 23 400 articles.She decides to limit the number of articles to 156 articles per magazine-468 articles in total,or 2 percent.What is Jenzen's unit of analysis?

Define the following: -content analysis

Define the following: -reactive

Define the following: -latent coding

An example of a problem with existing statistics can occur when a researcher defines a concept such as unemployment in one way but the available statistical information gathered by a government agency uses a different definition.What type of problem can this create?

Professor John Juniper was interested in using Statistics Canada data to examine trends in Canadian unemployment rates over the last 40 years; however,he found that the official definition of "unemployment" used to collect unemployment statistics differed from year to year.Which of the following issues complicates matters for him?

Define the following: -coding system

Undergraduate student Stanley Sleuth conducted a content analysis study of the Toronto Star newspaper between 1915 and 2005.He first identified 20 000 relevant articles involving government regulation of business and systematically sampled these articles with a sampling interval of 50.He then coded each sampled article based on the subjective meaning it expressed as pro- or anti-government regulation using a 1 to 10 scale (1 = very anti-regulation,10 = very pro-regulation).In this study,Stanley used

Describe and provide an example of the fallacy of misplaced concreteness.Explain why it is deceptive.

Define the following: -social indicator

Describe the logic of nonreactive or unobtrusive measurement and provide three examples of nonreactive measures (empirical evidence).

Which of the following best describes the relationship between direction and intensity?

Coding for implicit meanings like emotions,themes,and moods is a feature of

Identify and describe four specific limitations that a researcher needs to consider when using secondary data.

Where do researchers keep notes or tallies of what has been coded in content analyses?

What kind of sampling procedure would one use in quantitative content analysis research? Specify each of the main steps.

Examining wear and tear of exercise equipment in a fitness centre to determine which sorts of exercises members are most inclined to engage in is an example of which type of nonreactive measure?

Professor Lorna Lovebird codes the number of times the word sex is used in commercials.She is examining

Define the following: -structured observation

Coding systems identify four characteristics of text content.Identify and briefly describe each of these characteristics.