Exam 6: Qualitative and Quantitative Measurement

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Define the following: -discrete variables

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Variables in which the attributes can be measured only with a limited number of distinct,separate categories.

Dr.Jim Jennings studies the relationship between age and levels of activity.Jim measures levels of activity by documenting the number of steps his subjects take each day.What has Jim done by creating this measure of activity levels?

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C

How does standardization make comparisons easier?

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●Standardization involves selecting a base and dividing a raw measure by the base.It makes comparisons easier because it makes it possible to compare different units on a common base/denominator.The process of standardization removes the effect of relevant but different characteristics in order to make the important differences visible.
●A critical question in standardization is deciding which base to use.The choice is not always obvious; it depends on the theoretical definition of the construct.Different conceptualizations suggest different bases and different ways to standardize.When combining several items into an index,it is best to standardize items on a common base.

What are the main distinctions between qualitative and quantitative approaches to measurement?

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Define the following: -measurement validity

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Professor Ethan Enright developed a measure of an ideal place to live.He added together measures of many factors: tax rate,quality of school system,cultural and recreational opportunities,pollution,traffic congestion,crime rate,and health-care availability for 50 Canadian cities to get a score for each.Dr.Enright created a(n)

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Create three example items,using the Likert Scale,that have mutually exclusive and exhaustive categories and no problem with the response set.

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Which type of measurement validity is the easiest to achieve?

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Professor Helga Hightower developed a new measure of intelligence.She then tested two groups of people.One group scored low on existing IQ tests.The other scored very high.Those who scored low on old tests usually scored low on her new test; those who scored very high on old tests usually scored high on the new test.Her new measure has

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Define the following: -ratio-level measurement

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Define the following: -internal validity

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When a researcher seeks to validate a measure by comparing it with a "tried and true" pre-existing measure,this type of validity is called

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Define the following: -validity

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Undergraduate student Millie Magnificent developed a way to measure sexist attitudes.It worked such that a person with a score of zero truly had a neutral attitude.Also,a person who had a score of 50 had exactly double the score of someone with a score of 25.She created a(n)

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Define the following: -concurrent validity

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Define the following: -conceptual definition

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Define the following: -scale

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The two subtypes of criterion validity are __________ validity and __________ validity.

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A social researcher takes an abstract idea and develops a clear conceptual definition for it.This is called

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Name the levels of measurement and explain how they differ.Give examples.

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