Exam 10: Data Collection Through Surveys

Personal interviews are almost always the ________ form of data collection.

Nonresponse error has the potential to distort the findings of survey research.

For any given research situation,the preferred approach to collecting survey data is the approach that has the greatest likelihood of providing the most accurate information in the shortest time at the lowest cost.

You are walking through the mall and an interviewer from a survey company asks you to participate in a research study.This would be an example of a(n)________ interview.

Provide three examples of ways to increase response rate in personal interviews and telephone surveys.

The following two statements refer to conducting research via the mail. I.One strength of mail surveys is their high response rate. II.Mail surveys should be avoided when the questionnaire is long and/or complex. Which,if any,of these statements is (are)true?

________ control refers to the extent to which a researcher can control who responds to a survey.

The two types of personal interviews are: pre-recruited and ________.

When planning a research study,a researcher should always select the data collection method that has the absolute lowest cost.

The text discusses factors which can influence the cost of a survey.How many of the factors noted below were noted as influencers of cost. - the cost of long distance telephone calls - required response rate - sample characteristics - degree of client participation in research planning

An online survey contains three components: ________,questionnaire design/posting,and data collection.

The text discusses several advantages of personal interviews.Which of the following is noted as one of the advantages versus other data collection methods?

________ refers to the percentage of the valid sample who completed an interview or survey.

The two statements below refer to the research conducted by the Pew Research Center. I.The Pew Research Center's approach to sample selection for telephone interviews Takes the point of view that a landline only sample is always preferable to a sample With a mix of landline and cell phone users. II.The approach to telephone sampling used by the Pew Research Center is labeled A "Full Dual Frame Sample Design." Which,if any,of these statements is (are)true?

Consider the two statements below. I.Personal and telephone interviews provide the greatest degree of interview control. II.Mail and online surveys provide weak sample control. Which,if any,of these statements is (are)correct?

Online surveys can be administered over the Internet and taken on one's computer.

________ interviews are most appropriate for relatively simple topics with or without questionnaire complexity.

You wish to conduct personal interviews among doctors.You would most likely use a(n)________ interview.

________ interviews are most appropriate when both the topic and questionnaire are complex.

Surveys provide a "point in time" snapshot of respondents' attitudes,beliefs and behaviors.