Exam 11: Unobtrusive Research

Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other.Perlman counted the number of times a gender reference (ex: "he," "she," "chairman," etc. )appeared in each book.Perlman was doing:

What is the difference between manifest and latent coding in content analysis.Give an example of when you might choose one coding technique over the other.

What are the strengths and weaknesses of content analysis?

Existing statistics can be used appropriately to prove or disprove theory.

If we wanted to determine whether states that pass clean air legislation (no smoking in public areas)are more likely to enact laws requiring motorcyclists to wear helmets than are states that had not passed clean air legislation,the unit of analysis would be:

Using existing statistics,Professor Ford finds that areas with low median incomes tend to have higher crime rates than areas with high median incomes.Ford concludes that poor people are more likely to commit crimes than high-income people.Ford is:

Which of the following modes of observation does NOT require the researcher to intrude to some degree on whatever he or she is studying?

In comparison to coding the manifest content of communication,coding the latent content:

Which of the following choices is NOT a benefit of content analysis?

Which of the following levels of measurement(s)may be employed in content analysis?

Content analysis can be used on any product of human communication.

Which of the following statements is FALSE regarding comparative and historical research?

Content analysis and relational analysis are synonymous with one another.

A friend of yours was interested in determining whether the news media noticed campus events.Your friend decided to do a content analysis of the local paper.Your friend counted each story that mentioned his university's name.At the end of two months,136 events had been counted.Your friend asked for your comments on his research.You told your friend:

Professor Jenner was interested in using Census Bureau data to examine the trend in unemployment rates in the United States.However,Jenner's definition of unemployment did not match the one used by the Census Bureau.Jenner was dealing with the issue of .

Logical reasoning and replication are used to handle the problem of validity in the analysis of existing statistics.

When performing a content analysis,looking at what is suggested or insinuated is performing:

A famous example of applying unobtrusive measures to great success is:

Coding in content analysis involves:

Many existing statistics can be found on the Internet.