Exam 1: An Overview of Logistics

Which channel covers the movement of title to the goods?

The ___________ concept suggests that the customer desires a product offering that is highly tailored to the customer's exact preferences.

___________ refers to breaking a homogeneous supply into smaller lots.

Disintermediation refers to the removal of intermediaries between producer and consumer.

Postponement is the delay of value-added activities such as assembly,production,and packaging to the latest possible time.

A broker is a type of intermediary often associated with the negotiations channel.

Brokers are intermediaries that are commonly associated with the ___________ channel.

Landed costs refer to the price of a product at its source.

Which of the following is not part of the marketing channel?

Dual distribution refers to an alliance that allows customers to purchase products from two or more name-brand retailers at one store location.

A commonly used logistical intermediary is the freight forwarder.

Channel intermediaries:

Market demassification suggests that the customer desires a product offering that is highly tailored to his exact preference.

The key to the total cost approach is that all relevant cost items are considered simultaneously when making a decision.

Intermediaries assume ownership of goods while those goods are in the marketing channel.

Humanitarian logistics represents an emerging application of logistics to not-for-profit organizations.

Many promotional decisions,such as pricing campaigns that lower the price of certain items,require close coordination between marketing and logistics.

Warehousing represents the costliest logistics activity in many organizations.

Physical distribution is synonymous with materials management.

Logistics clearly contributes to time and form utility.