Exam 1: Introduction to the World of Retailing

Retailers that have a website with store locations, store hours, product information, product reviews, promotion information, instant chats, etc. offer which type of value added activity?

Explain briefly the problems faced by retailers before the development of sophisticated information systems.

Darius Foods Inc. and Winston Foods and Beverages Inc. are competitors selling frozen meals. Darius sells its products through a large number of local convenience stores, while Winston sells its frozen meals through delis. Which form of competition is seen between these two firms?

A retailer that is vertically integrated

Samson's is a large clothing retailer. The store offers over 1,000 brands and 50,000 different products. Which of the following value-creating activities can best be seen in the given example?

A retail mix is developed to

With regard to customers, which aspects do retailers need to consider when developing a retail strategy?

When Austin saw pastries and coffee being sold at his local bookstore, he knew it was an example of