Exam 12: Strategizing With Corporate Social Responsibility
Not all firms are in a position to engage in high levels of CSR.What questions do managers need to consider when making decisions about engaging in CSR?
CSR-related resources can include tangible technologies and processes as well as intangible skills and attitudes.Basic questions would include the following: Do CSR-related resources and capabilities add value? Do my competitors possess or have access to rare CSR-related resources? Are resources not only valuable and rare,but also hard to imitate? Does the firm have organizational capabilities to do a good job to exploit the full potential of CSR? While there is consistent evidence that corporate social irresponsibility destroys shareholder value,the puzzle is why there is no conclusive evidence on a direct,positive link between CSR and economic performance such as profits and shareholder returns.Can my firm make and exploit that link?
Which of the following statements comes closest to expressing the idea of CSR?
C
Global sustainability is the number one goal of a firm.
False
The more concentrated an industry is,the more likely that competitors will recognize their mutual interdependence based on old ways of doing business that are not up to the higher CSR standards.
Because the operations of multinational enterprises can be bewilderingly complex,even before the goals of CSR are thrown in,firms looking for global sustainability must first:
In regard to managers and CSR,the following are true EXCEPT:
Companies have had their CSR policies certified by NGOs that might otherwise be hostile.
CSR-related resources are mostly in the form of tangible technologies.
Which of the following is NOT considered a driving force in the CSR school?
Because each firm is different (a basic assumption of the resource-based view),not every firm's economic performance is likely to benefit from CSR.
Nearly all CSR advocates argue for a revival of socialism in the world.
Suppliers and customers are typically considered primary stakeholders.
Although framed in a domestic versus overseas context,the heart of this debate boils down to the foundational thorny point that frustrates CSR advocates: In a capitalist society,the shareholders-otherwise known as capitalists-are the ones who matter at the end of the day.
Using the five forces model,which will likely result in a higher level of CSR?
If socially and environmentally conscious Firm A provides a unique differentiated products with few or no substitutes:
Last week you attended a series of lectures at the local university in which the speakers were discussing the role of corporations (such as yours)overseas.The first lecturer discussed the role of MNEs over the years as instruments of national power for the country in which they were based and discussed instances in which the firms became involved in local politics.The speaker condemned such companies as imperialists for attempting to impose U.S.values on foreign nations.The last speaker in the series argued that MNEs have a responsibility to identify injustice and violation of human rights in the nations where they operate and to use either persuasion or economic pressure to bring about change.Whose advice will you follow?
Governments and communities whose laws and regulations must be obeyed are considered primary stakeholders.
All firms have a different combination of resources;therefore,from a resource-based perspective:
Your competitors have been praised for their CSR while some have compared your efforts to theirs unfavorably.However,you view their efforts as not just window dressing but as manipulation of public opinion.In one case,you noted that the company spent $50,000 on a community project to help the homeless and over $1 million advertising to the world what it had done.You are under pressure to follow their examples.What should you do?
Managers who treat CSR as a nuisance,involving regulation,added costs,and liability are overestimating the potential business opportunities associated with CSR.
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