Exam 4: What Entrepreneurs Need to Know Before They Start: Acquiring and Interpreting Information About Markets Competitors and Government

The best way to gather information about whether or not potential customers will buy a new product is to ask them.

A group is discussing options so that it can make a decision. One group member has been assigned the role of questioning each option;that is to raise questions about everything that is suggested. This situation demonstrates the use of

Secondary data is also known as indirect data.

Why is it important for entrepreneurs to gather marketing information before starting a new venture and what are some ways of gathering information?

Market information is

Policies and regulations that governments adopt strongly affect the fortunes of new ventures. These policies and regulations

The degree to which one political actor coordinates the economic,political,and social activity in a society is called

Marketing research is

Federal and state governments often offer tax incentives to companies for which,if any,of the following reasons?

Industry analysis refers to searching out,and understanding,information about whether,and how,a new firm might fit into an existing industry.

In the past,airlines in the United States tended to hire only women,and only if they fit within a range of height and weight. These requirements tended to rule out men and women who did not fit the height and weight limits. Therefore,these hiring requirements resulted in

To eligible for the HubSone program,a small business must be located in a historically underutilized business zone,be wholly owned and controlled by U.S.citizens,and draw at least 85 percent of its employees from a HubZone.

Which of the following statements is true about marketing a new product?

Smart entrepreneurs will always be able to anticipate which new products or services will be adopted by customers.

Which of the following will guarantee success?

A type of diagram of potential customers' perceptions,like a map revealing the key dimensions along which they perceive products and evaluate them,is called

An aspect of the tax code that allows businesses to deduct from earnings a portion of the cost of the equipment on a yearly basis for a set period of time is called

Which of the following would be a factor that can badly distort the interpretation of information?

Discuss several government organizations designed to assist entrepreneurs. What is the goal of each?.

In market research,a perceptual map refers to a way to identify the important things in a product that customers perceive and evaluate.