Exam 12: Strategies for Analyzing and Entering Foreign Markets

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Wine consumption in China has been at an annual growth rate of ________.

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Which of the following is a method for foreign direct investment?

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Gameware recently entered the German market. Gameware incurred significant costs associated with setting up a business operation in Frankfurt, transferring managers to Germany, and shipping equipment to the German facility. Gameware's expenses are best described as ________.

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A firm specializing in high-priced, higher-quality goods will most likely find a high-income market more attractive than a low-income one.

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Assessing market potential is the second step in the process of foreign market analysis.

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The Mitsubishi Corporation is a firm that is directly engaged in importing and exporting a wide variety of goods for its own account and is a part of a keiretsu system. What type of export intermediary is it?

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What types of government actions may encourage licensing?

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________ are those factors that affect the desirability of host country production relative to home country production.

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The informational, political, and cultural disadvantages that foreign firms face when trying to compete against local firms in the host country market are referred to as ________.

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What is a common disadvantage of using a greenfield strategy?

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Royalties are determined most commonly as a percentage of the sales of the licensed products.

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________ are tangible or intangible resources owned by a firm which grant it a competitive advantage over its industry rivals.

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Which of the following is an advantage of exporting?

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What is the meaning of ownership advantages? Give an example.

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The ________ acts as a foreign sales department for domestic producers by selling those firms' goods in foreign markets.

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What are the steps involved in foreign market analysis?

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What is the difference between international licensing and international franchising? What are the advantages of each entry mode?

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British Airways has an arrangement with a state-owned airline headquartered in Brazil. British Airways provides the Brazilian airline with advice on reservation services and scheduling. Which entry mode for international business is used by British Airways?

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Where are the world's most important international trading companies located?

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Trade policies usually have little effect on a firm's choice of entry mode.

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