Exam 4: Business Level Strategy

Chico's is a clothing retailer that targets middle-aged women who want stylish and appealing clothes that are suitable for the mature figure. Chico's has an extensive customer list, a frequent-buyer discount card, and frequent sales promotions to Chico's customers based on their spending levels. Chico's uses a ____ strategy.

All of the following are considered generic business-level strategies EXCEPT

Business-level strategies are concerned specifically with

According to the Chapter 4 Opening Case, part of Starbucks' success in 2011 was the decision to cease introducing new products and to discontinue international expansion in order to focus on reinvigorating its primary brand - the Starbuck's coffee house.

A low-cost leader may create entry barriers to potential entrants by continually improving its levels of efficiency.

When a firm is able to produce nonstandardized (that is, distinctive) products for customers who value differentiated features more than they value low cost, the firm is successfully implementing

A firm successfully implementing a differentiation strategy would expect