Exam 5: Competitive Rivalry and Competitive Dynamics

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Which of the following is an example of a tactical action?

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A second mover

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Competitive dynamics refers to the total set of actions and responses taken by all firms competing within a market.

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In general, firms are more aware of competitors who have similar resources and who

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The competitive actions and responses in __________ markets are designed to seek large market shares, to gain customer loyalty through brand names, and to carefully control the firm's operations in order to consistently provide the same positive experience for customers.

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Two firms that have similar resources, but do not share markets would not be direct and mutually acknowledged competitors.

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In general, strategic actions elicit fewer competitive responses than do tactical actions.

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Hilliard Pharmaceuticals and Ahrens Vitamins, Inc., have high market commonality, both geographically and in the market segments in which they compete. Hilliard, the number two firm in the industry, has undertaken a major strategic attack upon Ahrens, the market leader. Which of the following statements is most likely to be TRUE?

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Case Scenario 1: Romulac, Inc. Romulac Inc. (RI), a subsidiary of a large successful manufacturing conglomerate, supplies a key component in the assembly of residential cooling systems (air conditioning units, etc.). There has been tremendous consolidation in RI's industry, to the point where only five suppliers of this particular component account for nearly 90% of U.S. industry sales. Paralleling this trend, its customers - comprised of makers of branded residential air conditioning units like Carrier and Trane - have seen similar levels of consolidation in their own industry. Half of these firms produce all their components in-house, while the balance purchases them from specialized component manufacturers like RI. RI's business is extremely capital intensive, and their 40% share of the market allows them to also be the most profitable domestic player. Strong competitors exist in Europe and Asia. Although like RI, these foreign players' strongholds are their home regions, with negligible presence outside of the region. Some of the larger Asian manufacturers have signaled an interest in more aggressively pursuing the lucrative U.S. market. RI is presently considering a $400 million dollar investment in a new plant, which will create a component that is much quieter, more efficient, and is likely to satisfy future regulatory standards. While the core technology for the new component is very old, RI's engineering and design skills have allowed them to retain their low cost-advantage, even though the component will represent a significant improvement over products currently provided by its competition. -(Refer to Case Scenario 1) Develop an argument as to why RI should hold back and be a second mover with the new technology.

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In order to compete effectively, standard-cycle firms need all of the following EXCEPT

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It is much easier for a competitor to implement strategic actions than tactical actions.

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First movers are

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What are the advantages and disadvantages of being a first mover, second mover, and late mover?

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Extensive market commonality guarantees intense competition in an industry.

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Which organization has the highest market dependence?

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The global automobile producing industry has high market commonality and high resource similarity, and are aware, motivated, and have the ability to compete for market share in each segment and country they have entered (Chapter 5 Strategic Focus).

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Disney is an example of a firm in a slow-cycle market because its animated characters are shielded from imitation by copyrights and trademarks.

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Which industry can be LEAST described as a slow cycle market?

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The ability of Disney to maintain its competitive advantage through proprietary rights to its characters would be severely weakened if

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The flat-panel television market where prices have come down and competition has become more stable is best characterized as

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