Question 1

An emotion-based approach can create positive feelings that work best for:

Accepted Answer

A) low-involvement goods. 
B) high-involvement goods. 
C) professional services. 
D) package goods. 
E) convenience goods. 
A) low-involvement goods. 
B) high-involvement goods. 
C) professional services. 
D) package goods. 
E) convenience goods.

Question 2

Which of the following is a type of copy approach?

Accepted Answer

A) factual 
B) rational 
C) empirical 
D) family-oriented 
E) sensual 
A) factual 
B) rational 
C) empirical 
D) family-oriented 
E) sensual

Question 3

Rules to remember about creating effective outdoor advertising include all of the following EXCEPT:

Accepted Answer

A) simple is better. 
B) use all the elements available to you and make them large. 
C) think about how it will integrate with other kinds of communication. 
D) reduce visual and verbal elements to their simplest form. 
E) no more than seven words in the main head. 
A) simple is better. 
B) use all the elements available to you and make them large. 
C) think about how it will integrate with other kinds of communication. 
D) reduce visual and verbal elements to their simplest form. 
E) no more than seven words in the main head.

Question 4

Award-winning creative director Ron Huey suggests that to create special attention and persuasion when writing advertising copy, you must do all of the following EXCEPT:

Accepted Answer

A) view the product in a fresh way. 
B) explore its possible effects on a prospect. 
C) communicate the most salient product or service feature in a simple, thought-provoking manner. 
D) explain a product's features so readers accept the product in a matter-of-fact way. 
E) explain the product's advantages in a manner that causes the reader to view the product with new understanding and appreciation. 
A) view the product in a fresh way. 
B) explore its possible effects on a prospect. 
C) communicate the most salient product or service feature in a simple, thought-provoking manner. 
D) explain a product's features so readers accept the product in a matter-of-fact way. 
E) explain the product's advantages in a manner that causes the reader to view the product with new understanding and appreciation.

Question 5

________ is determined by the positioning of various creative elements in an advertisement; when it's good, it sends the reader's eye over the page to take in all the important elements.

Accepted Answer

The answer of ________ is determined by the positioning of...

An emotion-based approach can create positive feelings that work best for:

Which of the following is a type of copy approach?

Rules to remember about creating effective outdoor advertising include all of the following EXCEPT:

Award-winning creative director Ron Huey suggests that to create special attention and persuasion when writing advertising copy, you must do all of the following EXCEPT:

________ is determined by the positioning of various creative elements in an advertisement; when it's good, it sends the reader's eye over the page to take in all the important elements.

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

Target Marketing

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

The Total Concept: Words and Visuals

Print Production

Video and the Commercial

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

International Advertising

Economic, Social, and Legal Effects of Advertising

Filters

Exam 16: Creating the Message

An emotion-based approach can create positive feelings that work best for:

Which of the following is a type of copy approach?

Rules to remember about creating effective outdoor advertising include all of the following EXCEPT:

Award-winning creative director Ron Huey suggests that to create special attention and persuasion when writing advertising copy, you must do all of the following EXCEPT:

________ is determined by the positioning of various creative elements in an advertisement; when it's good, it sends the reader's eye over the page to take in all the important elements.

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

Target Marketing

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

The Total Concept: Words and Visuals

Print Production

Video and the Commercial

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

International Advertising

Economic, Social, and Legal Effects of Advertising

Filters