Award-Winning Creative Director Ron Huey Suggests That to Create Special

Multiple Choice

Award-winning creative director Ron Huey suggests that to create special attention and persuasion when writing advertising copy, you must do all of the following EXCEPT:

A) view the product in a fresh way.
B) explore its possible effects on a prospect.
C) communicate the most salient product or service feature in a simple, thought-provoking manner.
D) explain a product's features so readers accept the product in a matter-of-fact way.
E) explain the product's advantages in a manner that causes the reader to view the product with new understanding and appreciation.