Question 1

What are the four steps in the retail communication process?

Accepted Answer

The steps in the communication process a

Question 2

Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days. He is planning an opening sale event, and will advertise through local newspapers. With the available information, the method would be best for Luke to use in developing his communication program is:

Accepted Answer

A)  percentage of sales method 
B)  objective and task method 
C)  marginal analysis method 
D)  competitive parity method 
E)  affordable method 
A)  percentage of sales method 
B)  objective and task method 
C)  marginal analysis method 
D)  competitive parity method 
E)  affordable method

Question 3

What are four ways retailers can use websites?

Accepted Answer

Four uses are: (1) to build br

Question 4

Which of the following is a brand association?

Accepted Answer

A)  Peoples annual report 
B)  Retail Council of Canada 
C)  Professional Golf Association 
D)  Honda Civic and Buick 
E)  Walmart's low prices 
A)  Peoples annual report 
B)  Retail Council of Canada 
C)  Professional Golf Association 
D)  Honda Civic and Buick 
E)  Walmart's low prices

Question 5

What are the disadvantages associated with using the percentage-of-sales method for establishing a retail communication budget?

Accepted Answer

It starts with a sales forecast and then

Question 6

The "Roll up the Rim to Win" contest would be an example of a __________consumers have with Tim Hortons.

Accepted Answer

A)  brand awareness 
B)  brand memory 
C)  brand association 
D)  brand recall 
E)  brand exposure 
A)  brand awareness 
B)  brand memory 
C)  brand association 
D)  brand recall 
E)  brand exposure

Question 7

Reginald manages a large antique mall housing 200 retailers. Up until a year ago, his advertising was limited to signage along the local highway. For the past year, he has been advertising in antique magazines and regional newspapers, in order to increase total sales in the mall. How should Reginald begin with evaluating the results of his advertising campaign?

Accepted Answer

A)  Count patrons 
B)  Compare the sales of this year to prior years 
C)  Survey customers about their awareness of antique malls 
D)  Inquire with vendors about loyal customers 
E)  All of these 
A)  Count patrons 
B)  Compare the sales of this year to prior years 
C)  Survey customers about their awareness of antique malls 
D)  Inquire with vendors about loyal customers 
E)  All of these

Question 8

Which of the following are brand names?

Accepted Answer

A)  Winners 
B)  McDonald's 
C)  Peoples 
D)  Shoppers Drug Mart 
E)  All of these are brands 
A)  Winners 
B)  McDonald's 
C)  Peoples 
D)  Shoppers Drug Mart 
E)  All of these are brands

Question 9

The term__________ refers to an advertisement's effect on its target audience.

Accepted Answer

A)  reach 
B)  cumulative reach 
C)  cost per thousand 
D)  impact 
E)  coverage 
A)  reach 
B)  cumulative reach 
C)  cost per thousand 
D)  impact 
E)  coverage

What are the four steps in the retail communication process?

What are four ways retailers can use websites?

Which of the following is a brand association?

What are the disadvantages associated with using the percentage-of-sales method for establishing a retail communication budget?

The "Roll up the Rim to Win" contest would be an example of a __________consumers have with Tim Hortons.

Which of the following are brand names?

The term__________ refers to an advertisement's effect on its target audience.

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviou

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, Layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Filters

Exam 15: Appealing to the Customer: Retail Communication Mix

What are the four steps in the retail communication process?

What are four ways retailers can use websites?

Which of the following is a brand association?

What are the disadvantages associated with using the percentage-of-sales method for establishing a retail communication budget?

The "Roll up the Rim to Win" contest would be an example of a __________consumers have with Tim Hortons.

Which of the following are brand names?

The term__________ refers to an advertisement's effect on its target audience.

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviou

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, Layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Filters