Question 1

To determine the productivity of store space, retailers are most likely to use:

Accepted Answer

A)  sales per square metre/foot 
B)  retained earnings 
C)  inventory turnover 
D)  sales per department 
E)  asset turnover 
A)  sales per square metre/foot 
B)  retained earnings 
C)  inventory turnover 
D)  sales per department 
E)  asset turnover A

Question 2

Which of the following is true about the racetrack layout?

Accepted Answer

A)  It cannot be used in department stores because it makes large stores look cluttered 
B)  It is not as aesthetically pleasing as the grid layout 
C)  It encourages impulse purchasing 
D)  It is also called the free-form layout 
E)  It is described by all of these 
A)  It cannot be used in department stores because it makes large stores look cluttered 
B)  It is not as aesthetically pleasing as the grid layout 
C)  It encourages impulse purchasing 
D)  It is also called the free-form layout 
E)  It is described by all of these C

Question 3

How does a retailer select which merchandise presentation technique it will use?

Accepted Answer

A)  Look at the profit potential of each product 
B)  Look at the product's packaging to see if it requires any special displays 
C)  Consider what is consistent with the store's image 
D)  Consider the nature of the product 
E)  A retailer does all of these 
A)  Look at the profit potential of each product 
B)  Look at the product's packaging to see if it requires any special displays 
C)  Consider what is consistent with the store's image 
D)  Consider the nature of the product 
E)  A retailer does all of these E

Question 4

Which of the following stores are likely to use a racetrack store layout?

Accepted Answer

A)  Loblaws supermarkets 
B)  Wal-Mart 
C)  Marks Work Wearhouse 
D)  Sears 
E)  Bluenotes 
A)  Loblaws supermarkets 
B)  Wal-Mart 
C)  Marks Work Wearhouse 
D)  Sears 
E)  Bluenotes

Question 5

Name six examples of feature areas in a store.

Accepted Answer

The feature areas identified i

Question 6

As you enter Yesteryear, a vintage clothing boutique, you're aware of how inviting the store is for browsers. All of the lighting is from floor and table lamps. The music is Benny Goodman serenades, and the air smells like powder. The walls are covered in vintage floral wallpaper. This environment has attractive:

Accepted Answer

A)  ecological design 
B)  behaviour-oriented design 
C)  atmospherics 
D)  sensory merchandising 
E)  lifestyle merchandising 
A)  ecological design 
B)  behaviour-oriented design 
C)  atmospherics 
D)  sensory merchandising 
E)  lifestyle merchandising

Question 7

is used when retailers offer a limited number of predetermined price points within a classification.

Accepted Answer

A)  Competitive pricing 
B)  Price lining 
C)  Price limiting 
D)  Price presentation 
E)  Flexible pricing 
A)  Competitive pricing 
B)  Price lining 
C)  Price limiting 
D)  Price presentation 
E)  Flexible pricing

Question 8

The most common method of organizing merchandise is by:

Accepted Answer

A)  style/item 
B)  target market 
C)  vendor 
D)  type of purchase 
E)  size 
A)  style/item 
B)  target market 
C)  vendor 
D)  type of purchase 
E)  size

Question 9

What are the four issues store planners must consider when presenting merchandise to the customer?

Accepted Answer

Store planners must consider: (1) mercha

Question 10

Which fixture consists of a long pipe suspended with supports going to the floor or attached to a wall? Where are they used?

Accepted Answer

Straight rack. They

Question 11

Which of the following rules of thumb are important when designing an effective store layout?

Accepted Answer

A)  Do not limit the layout design to long rows of racks and shelves 
B)  Never use ramps 
C)  Maintain all displays at eye level 
D)  Do not divide the store into small boutiques 
E)  All of these 
A)  Do not limit the layout design to long rows of racks and shelves 
B)  Never use ramps 
C)  Maintain all displays at eye level 
D)  Do not divide the store into small boutiques 
E)  All of these

Question 12

Another name for the free-form layout is the:

Accepted Answer

A)  specialty layout 
B)  racetrack layout 
C)  loop layout 
D)  grid layout 
E)  boutique layout 
A)  specialty layout 
B)  racetrack layout 
C)  loop layout 
D)  grid layout 
E)  boutique layout

Question 13

By using___________ , stores can effectively organize their merchandise to follow the eye's natural movement.

Accepted Answer

A)  style/item presentations 
B)  idea-oriented presentations 
C)  vertical merchandising 
D)  diagonal organization 
E)  colour merchandising 
A)  style/item presentations 
B)  idea-oriented presentations 
C)  vertical merchandising 
D)  diagonal organization 
E)  colour merchandising

Question 14

Name two methods of encouraging customers to explore merchandise throughout the store.

Accepted Answer

One method of encouraging cust

Question 15

Imagine you are a manager of a women's clothing specialty store. Which of the following productivity measures would you be most likely to use?

Accepted Answer

A)  Sales per linear metre/foot 
B)  Sales per square metre/foot 
C)  Sales per cubic metre/foot 
D)  Median gross margin per square metre/foot 
E)  Gross margin per linear metre/foot 
A)  Sales per linear metre/foot 
B)  Sales per square metre/foot 
C)  Sales per cubic metre/foot 
D)  Median gross margin per square metre/foot 
E)  Gross margin per linear metre/foot

Question 16

Tiffany is planning to open a fashion boutique that will feature Italian leather shoes and boots. Her lowest priced shoes will be in the $200 range. What colours should she use in the boutique to enhance the likelihood of a customer purchase?

Accepted Answer

Cool colours like bl

Question 17

In which of the following stores would you be most likely to encounter a four-way fixture?

Accepted Answer

A)  Tip Top Tailors men's clothing stores 
B)  All Creatures, a pet store 
C)  HMV recorded music and video stores 
D)  Home Hardware hardware stores 
E)  Marco Polo, a retailer of antique atlases, maps, and globes 
A)  Tip Top Tailors men's clothing stores 
B)  All Creatures, a pet store 
C)  HMV recorded music and video stores 
D)  Home Hardware hardware stores 
E)  Marco Polo, a retailer of antique atlases, maps, and globes

Question 18

What is an impulse product?

Accepted Answer

An impulse product i

Question 19

What is the primary purpose of fixtures?

Accepted Answer

The primary purpose

Question 20

Which of the following statements about a grid store layout is true?

Accepted Answer

A)  There is much less wasted space with a grid layout 
B)  The amount of merchandise on the floor with a grid layout can be significantly greater than with other types of layouts 
C)  The grid layout is very cost-efficient 
D)  The grid layout is not the most aesthetically pleasing of all of the store layouts 
E)  All of these statements about the grid layout are true 
A)  There is much less wasted space with a grid layout 
B)  The amount of merchandise on the floor with a grid layout can be significantly greater than with other types of layouts 
C)  The grid layout is very cost-efficient 
D)  The grid layout is not the most aesthetically pleasing of all of the store layouts 
E)  All of these statements about the grid layout are true

To determine the productivity of store space, retailers are most likely to use:

Which of the following is true about the racetrack layout?

How does a retailer select which merchandise presentation technique it will use?

Which of the following stores are likely to use a racetrack store layout?

Name six examples of feature areas in a store.

is used when retailers offer a limited number of predetermined price points within a classification.

The most common method of organizing merchandise is by:

What are the four issues store planners must consider when presenting merchandise to the customer?

Which fixture consists of a long pipe suspended with supports going to the floor or attached to a wall? Where are they used?

Which of the following rules of thumb are important when designing an effective store layout?

Another name for the free-form layout is the:

By using___________ , stores can effectively organize their merchandise to follow the eye's natural movement.

Name two methods of encouraging customers to explore merchandise throughout the store.

Imagine you are a manager of a women's clothing specialty store. Which of the following productivity measures would you be most likely to use?

Tiffany is planning to open a fashion boutique that will feature Italian leather shoes and boots. Her lowest priced shoes will be in the $200 range. What colours should she use in the boutique to enhance the likelihood of a customer purchase?

In which of the following stores would you be most likely to encounter a four-way fixture?

What is an impulse product?

What is the primary purpose of fixtures?

Which of the following statements about a grid store layout is true?

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviou

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters

Exam 6: Store Design, Layout, and Visual Merchandising Strategy

To determine the productivity of store space, retailers are most likely to use:

Which of the following is true about the racetrack layout?

How does a retailer select which merchandise presentation technique it will use?

Which of the following stores are likely to use a racetrack store layout?

Name six examples of feature areas in a store.

is used when retailers offer a limited number of predetermined price points within a classification.

The most common method of organizing merchandise is by:

What are the four issues store planners must consider when presenting merchandise to the customer?

Which fixture consists of a long pipe suspended with supports going to the floor or attached to a wall? Where are they used?

Which of the following rules of thumb are important when designing an effective store layout?

Another name for the free-form layout is the:

By using___________ , stores can effectively organize their merchandise to follow the eye's natural movement.

Name two methods of encouraging customers to explore merchandise throughout the store.

Imagine you are a manager of a women's clothing specialty store. Which of the following productivity measures would you be most likely to use?

Tiffany is planning to open a fashion boutique that will feature Italian leather shoes and boots. Her lowest priced shoes will be in the $200 range. What colours should she use in the boutique to enhance the likelihood of a customer purchase?

In which of the following stores would you be most likely to encounter a four-way fixture?

What is an impulse product?

What is the primary purpose of fixtures?

Which of the following statements about a grid store layout is true?

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviou

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters