Exam 8: E-Commerce and Web 2.0

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What are common problems with data?

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For developing BI applications,it is generally better to have too __________ a granularity rather than too coarse.

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With supervised data mining,data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

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What is online transaction processing?

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The term "knowledge discovery in databases" is a synonym for ____________ .

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Managers suffer more from an overabundance of irrelevant data.

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___________analysis measures the impact of a set of variables on another variable.

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__________ analysis that identifies groups of entities with similar characteristics is a common unsupervised data -mining technique.

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Systems that focus on making data collected in OLTP useful for decision making are often referred to as expert systems.

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A data mart is a data collection that is created to address the needs of a particular business function,problem,or opportunity.

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Reporting systems are programs that read data from a variety of sources,process that data,produce and deliver formatted reports to users.

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The purpose of a(n)__________ is to extract and clean data from operational systems and other sources.

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With supervised data mining,analysts do not create a model or hypothesis before running the analysis.

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__________ is a problem that occurs when data -mining is used to create overly complex models that are not suited to making accurate predictions.

(Multiple Choice)
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What is meant by supervised and unsupervised data mining? Describe one example of each technique.

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Problematic data are termed missing values.

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Is it better data that is too fine or too coarse? Explain.

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___________systems are the equivalent of a telescope for data.They help us to search huge amounts of data for patterns and relationships.

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Data -mining is about probabilities not certainties.So sometimes a good model may look bad because of a string of bad luck.

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__________ encapsulate the knowledge of human experts in the form of if -then rules.

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