Exam 10: Setting Product Strategy

McDonald's restaurants inside Wal-Marts and Starbucks inside Super Targets are examples of ________,whose main advantages are that the products can or may be convincingly positioned by virtue of the associated brands.

Customer training and customer consulting are two areas for service differentiation that manufacturers can use with their products.

Manufacturers of systems such as razors and ink jet printers use a system of pricing called "two-part pricing"?one price for the disposable products and another for the "hardware."

In increasingly fast-paced markets,price and technology are not enough.________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks,feels,and functions in terms of customer requirements.

Price-setting logic must be modified when the product is part of a product mix.In that case,the firm searches for a set of prices that ________ profits on the total mix.

Pure bundling occurs when a firm offers goods both individually and in bundles.

A product system is a group of diverse and unrelated items that does not function in a compatible manner and includes the product mix and product assortment.

As a selling point,durability commands a particularly high pricing premium,especially for products that are subject to rapid technological obsolescence,as are personal computers and video cameras.

Moving ________ carries risks.The new brand can cannibalize core brand sales and lower the core brand's quality image.

The ________ of a product mix refers to how many variants are offered of each product in the line.

What types of goods are purchased frequently,immediately,and with minimum effort by the consumers?

A manufacturer of hiking boots looks at data that indicate that their subsegment of the market called "serious hiker" is declining and is predicted to decline into the future.The firm decides to enter the "low-price" segment with its new items.This is an example of a firm's ________ to reach a new market.

We define packaging as all the activities of designing and producing the container for a product.This includes up to three levels of material: primary package,secondary package,and ________.

Most products can be offered with varying ________ that can supplement its basic function.

________ is the level at which the product's primary characteristics operate.

When companies search for new ways to satisfy customers and distinguish their offering from others,they look at the ________ product,which encompasses all the possible augmentations and transformations of the product.

A ________ is anything that can be offered to a market to satisfy a want or need,including physical goods,services,experiences,events,persons,places,properties,organizations,information,and ideas.

Marketers have traditionally classified products on the basis of three characteristics: ________,tangibility,and use.

Ingredient branding can take on a form called "self-branding" in which the company advertises its own branded ingredients.

________ is the ability of a company to prepare on a large-scale basis individually designed products,services,programs,and communications.