Question 1

Corporate environmentalism recognizes the need to integrate environmental issues into the firm's strategic plans.

Accepted Answer

A) True 
 B)False  True

Question 2

What are the different income-distribution patterns? How does income distribution in the economies affect the marketing decision of the firms?

Accepted Answer

Marketers often distinguish countries using five income-distribution patterns: (1)very low incomes; (2)mostly low incomes; (3)very low,very high incomes; (4)low,medium,high incomes;and (5)mostly medium incomes.
The market would be very small in countries with type 1 or 2 income patterns and will be considerably large in the countries with income patterns 3 and 4.Countries which have a marked inequality in income distribution the companies tend to produce goods which are consumed by the mass as well as produce certain luxurious goods to cater to the richer section.

Question 3

Consumers belonging to the same ethnic group have identical tastes and preferences.

Accepted Answer

A) True 
 B)False  False

Question 4

Companies can practice targeted marketing by using ________-records of Web site usage stored on personal browsers.

Accepted Answer

A)  plug-ins 
B)  black swans 
C)  cookies 
D)  trolls 
E)  honey-pots 
A)  plug-ins 
B)  black swans 
C)  cookies 
D)  trolls 
E)  honey-pots

Question 5

Which of the following economies provide limited opportunities to international marketers to develop product sales?

Accepted Answer

A)  capitalist economies 
B)  subsistence economies 
C)  raw-materials-exporting economies 
D)  industrializing economies 
E)  industrialized economies 
A)  capitalist economies 
B)  subsistence economies 
C)  raw-materials-exporting economies 
D)  industrializing economies 
E)  industrialized economies

Question 6

What are the various steps a company can take to improve the quality of its marketing intelligence function?

Accepted Answer

The steps are: (1)a company can train an

Question 7

Firms that can develop substitute materials for finite nonrenewable resources have an excellent opportunity.

Accepted Answer

A) True 
 B)False

Question 8

Environmental laws imposed by the government may at times create new business opportunities.

Accepted Answer

A) True 
 B)False

Question 9

The available purchasing power in an economy depends on current income,prices,savings,debt,and credit availability.

Accepted Answer

A) True 
 B)False

Question 10

The ________ market is the part of the qualified available market the company decides to pursue.

Accepted Answer

A)  potential 
B)  available 
C)  target 
D)  penetrated 
E)  reserve 
A)  potential 
B)  available 
C)  target 
D)  penetrated 
E)  reserve

Question 11

Firms whose products require ________ resources-oil,coal,platinum,zinc,silver-face substantial cost increases as depletion approaches.

Accepted Answer

A)  infinite 
B)  near finite 
C)  finite renewable 
D)  finite nonrenewable 
E)  perishable 
A)  infinite 
B)  near finite 
C)  finite renewable 
D)  finite nonrenewable 
E)  perishable

Question 12

Sales reps might have better insight into developing trends than any other group,and forecasting might give them greater confidence in their sales quotas and more incentive to achieve them.

Accepted Answer

A) True 
 B)False

Question 13

In order to estimate future demand,companies commonly prepare a company sales forecast first,followed by an industry forecast,and finally a macroeconomic forecast.

Accepted Answer

A) True 
 B)False

Question 14

If a company were pursuing a policy of networking externally to gather marketing intelligence,it might collect competitors' ads or look up news stories about competitors.

Accepted Answer

A) True 
 B)False

Question 15

________ is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period.

Accepted Answer

A)  Sales budget 
B)  Market demand 
C)  Company demand 
D)  Company sales potential 
E)  Market potential 
A)  Sales budget 
B)  Market demand 
C)  Company demand 
D)  Company sales potential 
E)  Market potential

Question 16

Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.

Accepted Answer

A) True 
 B)False

Question 17

The traditional household consists of ________.

Accepted Answer

A)  a husband, wife, and children (and sometimes grandparents) 
B)  a group of related persons living together 
C)  two or more families living together 
D)  a man and a woman living together (whether married or not) 
E)  related or unrelated persons who share living arrangements 
A)  a husband, wife, and children (and sometimes grandparents) 
B)  a group of related persons living together 
C)  two or more families living together 
D)  a man and a woman living together (whether married or not) 
E)  related or unrelated persons who share living arrangements

Question 18

________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

Accepted Answer

A)  Company demand 
B)  Area market potential 
C)  Market demand 
D)  Company sales potential 
E)  Total market potential 
A)  Company demand 
B)  Area market potential 
C)  Market demand 
D)  Company sales potential 
E)  Total market potential

Question 19

Few consumers actually delete cookies frequently.When customers do not delete cookies,they expect customized marketing appeals and deals.

Accepted Answer

A) True 
 B)False

Question 20

The basis of cohort segmentation is that the experiences of key defining moments during the time when an individual becomes an adult can influence his or her values,preferences,and buying behaviors for the rest of his or her life.

Accepted Answer

A) True 
 B)False

Corporate environmentalism recognizes the need to integrate environmental issues into the firm's strategic plans.

What are the different income-distribution patterns? How does income distribution in the economies affect the marketing decision of the firms?

Consumers belonging to the same ethnic group have identical tastes and preferences.

Companies can practice targeted marketing by using ________-records of Web site usage stored on personal browsers.

Which of the following economies provide limited opportunities to international marketers to develop product sales?

What are the various steps a company can take to improve the quality of its marketing intelligence function?

Firms that can develop substitute materials for finite nonrenewable resources have an excellent opportunity.

Environmental laws imposed by the government may at times create new business opportunities.

The available purchasing power in an economy depends on current income,prices,savings,debt,and credit availability.

The ________ market is the part of the qualified available market the company decides to pursue.

Firms whose products require ________ resources-oil,coal,platinum,zinc,silver-face substantial cost increases as depletion approaches.

Sales reps might have better insight into developing trends than any other group,and forecasting might give them greater confidence in their sales quotas and more incentive to achieve them.

In order to estimate future demand,companies commonly prepare a company sales forecast first,followed by an industry forecast,and finally a macroeconomic forecast.

If a company were pursuing a policy of networking externally to gather marketing intelligence,it might collect competitors' ads or look up news stories about competitors.

________ is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period.

Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.

The traditional household consists of ________.

________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

Few consumers actually delete cookies frequently.When customers do not delete cookies,they expect customized marketing appeals and deals.

The basis of cohort segmentation is that the experiences of key defining moments during the time when an individual becomes an adult can influence his or her values,preferences,and buying behaviors for the rest of his or her life.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Creating Long-term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning and Competing Effectively

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Managing Marketing in the Global Economy

Filters

Exam 3: Collecting Information and Forecasting Demand

Corporate environmentalism recognizes the need to integrate environmental issues into the firm's strategic plans.

What are the different income-distribution patterns? How does income distribution in the economies affect the marketing decision of the firms?

Consumers belonging to the same ethnic group have identical tastes and preferences.

Companies can practice targeted marketing by using ________-records of Web site usage stored on personal browsers.

Which of the following economies provide limited opportunities to international marketers to develop product sales?

What are the various steps a company can take to improve the quality of its marketing intelligence function?

Firms that can develop substitute materials for finite nonrenewable resources have an excellent opportunity.

Environmental laws imposed by the government may at times create new business opportunities.

The available purchasing power in an economy depends on current income,prices,savings,debt,and credit availability.

The ________ market is the part of the qualified available market the company decides to pursue.

Firms whose products require ________ resources-oil,coal,platinum,zinc,silver-face substantial cost increases as depletion approaches.

Sales reps might have better insight into developing trends than any other group,and forecasting might give them greater confidence in their sales quotas and more incentive to achieve them.

In order to estimate future demand,companies commonly prepare a company sales forecast first,followed by an industry forecast,and finally a macroeconomic forecast.

If a company were pursuing a policy of networking externally to gather marketing intelligence,it might collect competitors' ads or look up news stories about competitors.

________ is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period.

Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.

The traditional household consists of ________.

________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

Few consumers actually delete cookies frequently.When customers do not delete cookies,they expect customized marketing appeals and deals.

The basis of cohort segmentation is that the experiences of key defining moments during the time when an individual becomes an adult can influence his or her values,preferences,and buying behaviors for the rest of his or her life.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Creating Long-term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning and Competing Effectively

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Managing Marketing in the Global Economy

Filters