Exam 2: Mini Constructing a Successful Business Plan

"Indulge and treat yourself to a luxurious day at Shasta Mountain Spa and experience rejuvenation and peace" is a competitive advantage statement.

Entrepreneurs should prepare their own financial statements and NOT use financial software because they need to fully understand how the numbers were generated.

When investors read a business plan, which of the following key points would MOST likely entice them to consider investing in the company?

Imagine you just started a landscaping business in an area that gets very little rain each year. Your market research indicated that the homeowners would pay top dollar to beautify their lawns. Besides advertising in the newspaper or on the radio, name three ways you could promote the business.