Question 1

Define and describe viral marketing. Use at least one example in your answer.

Accepted Answer

Viral marketing typically uses various aspects of the Internet, such as email, Web sites, and social networks, among others, to spread knowledge of a brand or specific product. It appeals primarily to people who are very connected to Web 2.0 technology and applications. An example is provided in the chapter (science fiction film District 9 )or may come from the student's own experience.

Question 2

The company that first put pay-per-click advertising on third-party sites was ________.

Accepted Answer

A) Yahoo! 
B) Goto.com 
C) MSN/Microsoft 
D) Google 
A) Yahoo! 
B) Goto.com 
C) MSN/Microsoft 
D) Google D

Question 3

Viral marketing is most effective when it targets people who spend little or no time on the Internet.

Accepted Answer

A) True 
 B)False  False

Question 4

Which of the following is NOT an advantage of online marketing over traditional marketing?

Accepted Answer

A) ability to reach households without high speed Internet access 
B) ability to track how many eyes have viewed an ad 
C) ability to tailor ads based on consumers' interests 
D) ability to reach consumers using mobile technologies 
A) ability to reach households without high speed Internet access 
B) ability to track how many eyes have viewed an ad 
C) ability to tailor ads based on consumers' interests 
D) ability to reach consumers using mobile technologies

Question 5

The acronym ________ describes the situation in which a company sells something to an individual buyer for personal use.

Accepted Answer

A) B2B 
B) B2C 
C) C2C 
D) C2B 
A) B2B 
B) B2C 
C) C2C 
D) C2B

Question 6

Phishing is MOST OFTEN used to ________.

Accepted Answer

A) install adware 
B) install spyware 
C) steal credit card numbers 
D) gather email addresses for use by spammers 
A) install adware 
B) install spyware 
C) steal credit card numbers 
D) gather email addresses for use by spammers

Question 7

Software that tracks your personal information and sends it to a third party without your knowledge is called ________.

Accepted Answer

A) adware 
B) spyware 
C) phishing 
D) spam 
A) adware 
B) spyware 
C) phishing 
D) spam

Question 8

A group of companies that band together to purchase goods or services is called a(n)

Accepted Answer

A) infomediary. 
B) procurement exchange. 
C) supply chain. 
D) brokering site. 
A) infomediary. 
B) procurement exchange. 
C) supply chain. 
D) brokering site.

Question 9

Give a brief, one-sentence description of each of the three main types of e-commerce transactions involving businesses and consumers.

Accepted Answer

B2B, or business-to-business transaction

Question 10

Which aspect of online banking is most likely to be difficult compared to traditional banking?

Accepted Answer

A) transferring money between accounts 
B) paying bills 
C) depositing money 
D) checking balances 
A) transferring money between accounts 
B) paying bills 
C) depositing money 
D) checking balances

Question 11

Google's AdSense advertising is a form of contextual advertising.

Accepted Answer

A) True 
 B)False

Question 12

eBay, which allows just about anyone to sell an item to just about anyone else, is LEAST likely to be involved with ________ interactions.

Accepted Answer

A) B2B 
B) B2C 
C) C2C 
D) C2B 
A) B2B 
B) B2C 
C) C2C 
D) C2B

Question 13

What is MOST LIKELY the reason why many U.S. businesses have relocated services like data processing and customer service to overseas locations?

Accepted Answer

A) The businesses save money on labor and other costs. 
B) The businesses hope to stimulate demand for their goods and services abroad. 
C) The businesses cannot find enough people in the United States to do the work. 
D) The businesses receive subsidies from the U.S. government when they hire people who live in other countries. 
A) The businesses save money on labor and other costs. 
B) The businesses hope to stimulate demand for their goods and services abroad. 
C) The businesses cannot find enough people in the United States to do the work. 
D) The businesses receive subsidies from the U.S. government when they hire people who live in other countries.

Question 14

Viral marketing is least likely to occur via ________.

Accepted Answer

A) Web sites 
B) television 
C) social networks 
D) email 
A) Web sites 
B) television 
C) social networks 
D) email

Question 15

Spyware displays banner ads or pop-up ads on your computer.

Accepted Answer

A) True 
 B)False

Question 16

The strongest effect of the Internet on commerce is the ability of companies to ________.

Accepted Answer

A) communicate with potential customers via email 
B) provide automated customer service with online FAQs and video tutorials 
C) obtain B2B services from other companies 
D) reach customers anywhere in the world and sell to them 
A) communicate with potential customers via email 
B) provide automated customer service with online FAQs and video tutorials 
C) obtain B2B services from other companies 
D) reach customers anywhere in the world and sell to them

Question 17

E-procurement typically occurs between businesses only.

Accepted Answer

A) True 
 B)False

Question 18

________ is the term generally used to describe the practice of moving certain business functions to other locations where services can be provided more economically.

Accepted Answer

A) Redeployment 
B) Globalization 
C) Outsourcing 
D) Internationalizing 
A) Redeployment 
B) Globalization 
C) Outsourcing 
D) Internationalizing

Question 19

What are the threats that challenge e-business?

Accepted Answer

E-business faces several challenges that

Question 20

eBay is an examples of which type of e-commerce transaction?

Accepted Answer

A) B2B 
B) B2C 
C) C2C 
D) C2B 
A) B2B 
B) B2C 
C) C2C 
D) C2B

Exam 1: Mini E-Commerce

Define and describe viral marketing. Use at least one example in your answer.

The company that first put pay-per-click advertising on third-party sites was ________.

Viral marketing is most effective when it targets people who spend little or no time on the Internet.

Which of the following is NOT an advantage of online marketing over traditional marketing?

The acronym ________ describes the situation in which a company sells something to an individual buyer for personal use.

Phishing is MOST OFTEN used to ________.

Software that tracks your personal information and sends it to a third party without your knowledge is called ________.

A group of companies that band together to purchase goods or services is called a(n)

Give a brief, one-sentence description of each of the three main types of e-commerce transactions involving businesses and consumers.

Which aspect of online banking is most likely to be difficult compared to traditional banking?

Google's AdSense advertising is a form of contextual advertising.

eBay, which allows just about anyone to sell an item to just about anyone else, is LEAST likely to be involved with ________ interactions.

What is MOST LIKELY the reason why many U.S. businesses have relocated services like data processing and customer service to overseas locations?

Viral marketing is least likely to occur via ________.

Spyware displays banner ads or pop-up ads on your computer.

The strongest effect of the Internet on commerce is the ability of companies to ________.

E-procurement typically occurs between businesses only.

________ is the term generally used to describe the practice of moving certain business functions to other locations where services can be provided more economically.

What are the threats that challenge e-business?

eBay is an examples of which type of e-commerce transaction?

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Entrepreneurs and Small Businesses

Forms of Business Ownership

Functions and Skills of Management

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Business Technology: Management Information Systems

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Marketing and Consumer Behavior

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