Exam 1: Mini E-Commerce

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Phishing is commonly used to steal credit card numbers.

(True/False)
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________ involves tricking a person into entering sensitive personal or financial information into a form on a Web site or in an email, typically by convincing the person that she is dealing with a site she normally interacts with, such as her bank.

(Multiple Choice)
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What is outsourcing? Why would a company want to outsource some activities?

(Essay)
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An online dating service that charges members makes money primarily through using a(n)________.

(Multiple Choice)
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Most states are pleased that their residents buy products online.

(True/False)
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A business that offers potential buyers the opportunity to make purchases either online or in a physical location uses a ________ business model.

(Multiple Choice)
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B2C transactions can involve all of the following EXCEPT ________.

(Multiple Choice)
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Software that displays banner ads or pop-up ads on your computer is called ________.

(Multiple Choice)
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What are the difficulties of online banking?

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The "long tail" effect refers to ________.

(Multiple Choice)
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The online advertising acronym PPC stands for ________.

(Multiple Choice)
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A B2B site that describes current standards and developments within an industry can best be classified as a(n)________.

(Multiple Choice)
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"Clicks and mortar" refers to a businesses that sell products from both physical locations and online.

(True/False)
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Of the following, which is harmed MOST by current regulations governing the collection of sales taxes on Internet purchases?

(Multiple Choice)
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Briefly describe the major types of online advertising.

(Essay)
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What are the advantages to the owners and customers of a "clicks and mortar" business?

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The advertising B2C model works best when targeting a product or service to the general population.

(True/False)
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What is the current situation regarding sales taxes on Internet commerce? Who benefits? Who loses? Is the situation fair? Why or why not?

(Essay)
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UPS has a(n)________ that allows businesses to examine UPS services and prices and track shipments.

(Multiple Choice)
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Most traditional banks allow customers to do some or all transactions online.

(True/False)
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