Exam 12: Public Relations and Framing the Message

Edward Bernays worked on propaganda to help the U.S.government during World War I.

It is illegal for most companies and organizations to engage in lobbying.

PR firms often raid news staff for talent because

Video news releases (VNRs)are

When someone put poison in a few bottles of Tylenol, company executives decided to withhold comment for a few days while they assessed the damage.

PR practitioners find focus groups and surveys less helpful than instinct in planning campaigns.

Journalists have traditionally held PR practitioners in low esteem.

There are about 200 public relations agencies in the United States.

Ivy Lee used PR techniques to defuse public anger over the Ludlow coal strike of 1914.

Which of the following statements about public relations is not correct?

On what part of society does public relations have the most significant impact?

The claim that public relations encourages reporter laziness is based on PR firms that

Buffalo Bill's publicity agent, John Burke, used _______________ to promote Bill's Wild West show.

Edward Bernays preferred to call himself a "publicity agent."

Media relations specialists

Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources.

Converged and viral media have made public relations more difficult for the U.S.military.

Press releases are created using a specific PR style of writing.

In the 1800s, America's largest railroads used press agents to

Exxon's response to the 1989 Exxon Valdez oil spill in Alaska is an excellent example of a company using thoughtful crisis management to help its public relations.