Exam 12: Public Relations and Framing the Message

Public relations is largely a male profession, with relatively few female practitioners.

The first public relations practitioners were primarily theatrical agents who staged stunts to get newspaper coverage for their clients.

Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as

Reporters object to PR professionals who make it difficult for them to get access to people they want to interview.

Unlike the wide use of press releases in print journalism, television journalists rarely use video news releases (VNRs).

The Public Relations Society of America (PRSA)

Which of the following refers to the process of attempting to influence the voting of lawmakers to support a client's or an organization's best interests?

Companies often hold plant tours and open houses to convince their local communities that they are good citizens.

Independent PR firms are usually huge organizations with a national clientele.

P.T.Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.

The Public Relations Society of America (PRSA)tends to downplay ethical issues in public relations.

In-house PR departments usually just create newsletters.

What did Ashton Kutcher's experience with Twitter illustrate about public relations?

Ivy Lee, one of the founders of public relations and often dubbed "Poison Ivy," believed that deception was better than honesty in public relations.

Deadheading was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.

Reporters would have a harder time doing their job without the help of PR practitioners.