Question 1

Business models are a useful tool only applicable to internet start-ups

Accepted Answer

A) True 
 B)False  False

Question 2

Which of these is not an example of a revenue stream?

Accepted Answer

A) Money coming in from direct sales 
B) Money coming in from rental activities 
C) Money coming in from licence fees 
D) Money picked up in the street which someone has unfortunately dropped 
A) Money coming in from direct sales 
B) Money coming in from rental activities 
C) Money coming in from licence fees 
D) Money picked up in the street which someone has unfortunately dropped D

Question 3

A value proposition is:

Accepted Answer

A) A description of the way in which value is created by an innovative idea for a potential end customer or user 
B) A method of calculating sales price for a new product 
C) An online marriage proposal 
D) An estimate of the return on investment for an innovation project 
A) A description of the way in which value is created by an innovative idea for a potential end customer or user 
B) A method of calculating sales price for a new product 
C) An online marriage proposal 
D) An estimate of the return on investment for an innovation project A

Question 4

Which of these is not an example of a disruptive business model?

Accepted Answer

A) Air BnB in the hotel/hospitality sector 
B) Uber in the taxi/car hire sector 
C) Low cost airlines 
D) Offering a 'freemium' trial for new software 
A) Air BnB in the hotel/hospitality sector 
B) Uber in the taxi/car hire sector 
C) Low cost airlines 
D) Offering a 'freemium' trial for new software

Question 5

Business model innovation always means using the Internet to replace face-to-face transactions

Accepted Answer

A) True 
 B)False

Question 6

Which of these is not a useful feature of the business model concept:

Accepted Answer

A) It provides a roadmap to show how value is created by an organization 
B) It provides a way of sharing the core business idea with others, making the 'business vision' explicit 
C) It offers a helpful checklist of areas to consider in making sure the idea and the route to creating value is well thought through 
D) It offers a useful marketing slogan for the business 
A) It provides a roadmap to show how value is created by an organization 
B) It provides a way of sharing the core business idea with others, making the 'business vision' explicit 
C) It offers a helpful checklist of areas to consider in making sure the idea and the route to creating value is well thought through 
D) It offers a useful marketing slogan for the business

Question 7

'Servitization' is:

Accepted Answer

A) A training course for sales staff 
B) A term used to describe shifting from a business model in manufacturing focused on creating and delivering products to one which stresses customer value through wrapping services around core products 
C) A phrase used to describe Amazon's business strategy 
D) A software feature in new cars 
A) A training course for sales staff 
B) A term used to describe shifting from a business model in manufacturing focused on creating and delivering products to one which stresses customer value through wrapping services around core products 
C) A phrase used to describe Amazon's business strategy 
D) A software feature in new cars

Question 8

A business model is:

Accepted Answer

A) a promotional gift offered by companies at Christmas time 
B) a form of cash flow analysis 
C) a framework for describing how value is created and captured 
D) an idea for a new venture in the toy sector 
A) a promotional gift offered by companies at Christmas time 
B) a form of cash flow analysis 
C) a framework for describing how value is created and captured 
D) an idea for a new venture in the toy sector

Question 9

Cost structure refers to:

Accepted Answer

A) The financing mechanisms for new company buildings 
B) A breakdown of all the sources of cost in setting up and running a business 
C) A module on a business administration course 
D) A method for calculating sales revenue 
A) The financing mechanisms for new company buildings 
B) A breakdown of all the sources of cost in setting up and running a business 
C) A module on a business administration course 
D) A method for calculating sales revenue

Business models are a useful tool only applicable to internet start-ups

Which of these is not an example of a revenue stream?

A value proposition is:

Which of these is not an example of a disruptive business model?

Business model innovation always means using the Internet to replace face-to-face transactions

Which of these is not a useful feature of the business model concept:

'Servitization' is:

A business model is:

Cost structure refers to:

The Innovation Imperative

Social Innovation

Sustainability-Led Innovation

Entrepreneurial Creativity

Sources of Innovation

Search Strategies for Innovation

Building the Case

Leadership and Teams

Exploiting Networks

Developing New Products and Services

Creating New Ventures

Developing Businesses and Talent Through Corporate Venturing

Growing the Enterprise

Exploiting Knowledge and Intellectual Property

Learning to Manage Innovation and Entrepreneurship

Filters

Exam 16: Business Models and Capturing Value

Business models are a useful tool only applicable to internet start-ups

Which of these is not an example of a revenue stream?

A value proposition is:

Which of these is not an example of a disruptive business model?

Business model innovation always means using the Internet to replace face-to-face transactions

Which of these is not a useful feature of the business model concept:

'Servitization' is:

A business model is:

Cost structure refers to:

The Innovation Imperative

Social Innovation

Sustainability-Led Innovation

Entrepreneurial Creativity

Sources of Innovation

Search Strategies for Innovation

Building the Case

Leadership and Teams

Exploiting Networks

Developing New Products and Services

Creating New Ventures

Developing Businesses and Talent Through Corporate Venturing

Growing the Enterprise

Exploiting Knowledge and Intellectual Property

Learning to Manage Innovation and Entrepreneurship

Filters