Exam 6: Consumer Choice Theory

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Consumer equilibrium requires that the marginal utility per dollar spent be unequal for all goods.

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Exhibit 6-5 Marginal utility data for desserts Quantity Brownies I ce Cream Pie 1 20 18 16 2 18 17 13 3 15 14 9 4 12 11 7 5 10 8 5 -Refer to Exhibit 6-5. Each dessert is priced at $1. If you had $10 to spend on desserts, which of the following combinations of goods would you buy?

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Marginal utility (MU) equals:

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Justin Field just stopped at the Exxon station on the way to campus and bought four Butterfinger candy bars, two 20-ounce bottles of grape-watermelon Snapple, and 10 gallons of gas. His marginal-utility-to-price ratios are 3.21 for the Butterfingers, 4.8 for the Snapples, and 5.7 for the gas. Explain why this set of purchases did not maximize Ryan's utility and how could he have increased his utility.

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The vertical and horizontal axes intercepts of the budget line represent the:

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The conceptual measure of the satisfaction a person obtains by consuming all the units of a good or service during a given time period is:

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The law of diminishing marginal utility is the principle that the marginal utility curve ____ as people consume more of a product in a given period.

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The change in total utility due to a 1-unit change in the quantity consumed is:

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Exhibit 6A-2 Consumer Equilibrium ​ Exhibit 6A-2 Consumer Equilibrium ​   -Given the budget lines and indifference curves shown in Exhibit 6A-2, point D yields: -Given the budget lines and indifference curves shown in Exhibit 6A-2, point D yields:

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Marginal utility tends to fall as a person increases his or her consumption.

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The total utility of a good is equal to the marginal utility of the last unit consumed.

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An indifference curve is:

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If a consumer allocates income between goods A and B, total utility is maximized when:

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Exhibit 6A-4 Consumer equilibrium ​ Exhibit 6A-4 Consumer equilibrium ​   -​Given the budget line and indifference curves shown in Exhibit 6A-4, consumer equilibrium occurs at point: -​Given the budget line and indifference curves shown in Exhibit 6A-4, consumer equilibrium occurs at point:

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Utils are used by economists to measure the satisfaction a person obtains from consuming a good.

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Exhibit 6-7 Marginal utility for sandwiches and sodas Quantity Sandwiches Sodas 1 10 5 2 8 4 3 6 3 4 3 1 5 -1 0 -Refer to Exhibit 6-7. Diminishing marginal utility for sandwiches sets in after the ____ sandwich.

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As an individual consumes more of a good, the marginal utility of that good declines.

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Carla is spending all her income on only two goods: apples and bananas. The price of an apple is $2 and the price of a banana is $1. If Carla's marginal utility of an apple is 4 and her marginal utility of a banana is 3, she should consume:

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Exhibit 6-4 Total utility for multiplex tickets, video rentals, and popcorn Total Utility from Multiplex Tickets T otal Utility from Video Rentals Total Utility from Popcorn 1 movie ( 30 utils) 1 video (14 utils) 1 bag (8 utils) 2 movies (54 utils) 2 videos (24 utils) 2 bags (13 utils) 3 movies (72 utils) 3 videos (30 utils) 3 bags (15 utils) 4 movies (84 utils) 4 videos (32utils) 4 bags (16 utils) -In Exhibit 6-4, assume the Multiplex tickets cost $6 each, video rentals cost $2 each, and bags of popcorn cost $1 each. What is the marginal utility of renting a third video?

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In the theory of consumer choice, when a person is choosing which good or service to consume, how does he or she select the units of good or service to consume?

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