Exam 16: Using Effective Promotions

One way to see that publicity is handled well by the media is to:

Podcasting enables independent producers to create self-published, syndicated "radio shows."

Compared to advertising, publicity offers a firm greater control over when and how often the message is communicated.

When marketing to consumers in the global, it's important for companies to remember that promoting products:

The purpose of interactive promotion is to create a monologue that convinces customers to act quickly.

Independent producers can create self-published syndicated "radio shows" using:

Viral marketing describes everything from paying people to say positive things on the Internet to schemes where consumers get commissions for directing friends to specific websites.

Nightbrite Company's relies heavily on advertising, personal selling, and a limited use of product sampling.

The popularity of the Internet enables companies to decrease their emphasis on traditional promotional tools such as TV advertising.

Free TV and radio broadcasting is made possible by advertising.

Which of the following is an advantage of magazine advertising?

In terms of total dollars spent, the number one and two advertising media are:

Bob is a salesperson for a firm that markets products in a B2B market. His wife, Sally, is a salesperson for a retail store selling top quality electronics goods. While Bob is likely to be successful using follow up after the sale, Sally should avoid this approach.

The primary purpose of a pull strategy is to:

Interactive promotion:

One advantage of magazine advertising is that:

advertising supports a particular view or position on an issue.

Effective sales promotion activities target:

To execute an effective promotional strategy, firms are required to choose between a push strategy and a pull strategy.

An effective public relations program informs the public that the firm is responsive to their needs.