Exam 15: Distributing Products

Seasonal goods are kept in storage warehouses.

Services that specialize in intermodal shipping are known as intermodal marketing companies.

manages the movement of raw materials, parts, work in progress, finished goods and related information throughout the supply chain, as well as managing the return of goods when necessary and the recycling of goods when appropriate.

Patrick Bolger is convinced that his product idea has tremendous potential. He has decided to produce the product himself, but plans to use other firms who specialize in storing and transporting to help him move the product along its path to the final consumer. These specialists Patrick uses will be part of his:

utility is usually provided by producers rather than marketers.

A(n) distribution strategy distributes a product through only a preferred group of retailers in a given area.

Retailers such as jewelry stores, shoe stores, and bicycle shops are:

Some marketing intermediaries make both wholesale and retail sales.

Frank Crimmins was driving on Interstate 85 in eastern Alabama when he noticed he was running low on fuel. Frank was relieved when he found a gas station open at the next exit just 2 miles ahead. This is an example of the value place utility provides to a consumer.

means selling goods and services to ultimate consumers over the Internet.

Hottaire Heating and Cooling offers customers who buy air conditioners and furnaces free delivery and low installation charges. The company also offers a free follow-up inspection of the new equipment one month after it is installed. These services are ways that Hottaire provides its customers with utility.

Although Helpusell brings together buyers and sellers and helps negotiate exchanges, it does not actually take title to any of the goods being traded. Helpusell would be classified as an agent or broker.

A firm that wants to distribute its products as widely in a market as possible would use a(n) distribution strategy.

Pipelines move liquid products very efficiently and can even move products like coal.

Jessica Talmadge is a real estate agent who brings together the buyers and sellers of houses and commercial property. Jessica helps the parties negotiate the terms and conditions of real estate sales, but she does not take title to the property, provide credit, or assume any risks associated with the exchanges she helps negotiate. Because Jessica provides only limited services, she is not a true marketing intermediary.

In an administered distribution system, retail stores manage all of the marketing functions at the retail level.

There are three major types of warehouses: centralized, dispersed, and mode-specific.

The main way differ from agents is that they do not develop long-term relationships with the buyers or sellers they assist.

Those organizations that assist in the movement of goods and services from producer to industrial and consumer users are known as:

Because so many people work outside the home and aren't at home during the day, companies that use direct selling are sponsoring parties at workplaces to sell their products.