Question 1

In the Thinking Green box in the chapter, news stories reporting the benefits of keeping the carbon footprint low clearly show:

Accepted Answer

A) that buying locally produced products is the best way to support green causes. 
B) the process used in growing food has little to do with reducing our carbon footprint. 
C) methods of transportation used can have a major effect on lowering the carbon footprint. 
D) until Americans quit relying on foreign made goods like French wine there is little we can do to reduce our carbon footprint. 
A) that buying locally produced products is the best way to support green causes. 
B) the process used in growing food has little to do with reducing our carbon footprint. 
C) methods of transportation used can have a major effect on lowering the carbon footprint. 
D) until Americans quit relying on foreign made goods like French wine there is little we can do to reduce our carbon footprint.

Question 2

Some economists would say that intermediaries add costs to the channel of distribution and need to be eliminated.

Accepted Answer

A) True 
 B)False

Question 3

Some Web sites are trying to improve their service by providing assistance from a real person.

Accepted Answer

A) True 
 B)False

Question 4

Marketers provide a total of four types of utility: primary, secondary, marginal, and total.

Accepted Answer

A) True 
 B)False

Question 5

Providing buyers with credit terms such as "90 days same as cash" is a way marketing intermediaries can provide time utility to customers.

Accepted Answer

A) True 
 B)False

Question 6

The two basic types of warehouses are:

Accepted Answer

A) public and private. 
B) railside and portside. 
C) storage and distribution. 
D) seasonal and long-term. 
A) public and private. 
B) railside and portside. 
C) storage and distribution. 
D) seasonal and long-term.

Question 7

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

Accepted Answer

A) enables sales people to close a non-refundable sale in the customer's home or place of work. 
B) allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries. 
C) is popular with consumers because it is so convenient to shop from home or work. 
D) creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage. 
A) enables sales people to close a non-refundable sale in the customer's home or place of work. 
B) allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries. 
C) is popular with consumers because it is so convenient to shop from home or work. 
D) creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.

Question 8

Because of delivery issues and problems with communication, Internet sales are predicted to decline to $150 billion by 2008.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following firms would be most likely to use a selective distribution strategy for its products?

Accepted Answer

A) Newspaper publisher 
B) Maker of name brand men's suits 
C) Super luxury car manufacturer 
D) Maker of snack foods such as potato chips and pretzels 
A) Newspaper publisher 
B) Maker of name brand men's suits 
C) Super luxury car manufacturer 
D) Maker of snack foods such as potato chips and pretzels

Question 10

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

Accepted Answer

A) True 
 B)False

Question 11

Pipelines are used primarily to transport:

Accepted Answer

A) coal slurry. 
B) hazardous wastes. 
C) ammonia and acids. 
D) petroleum and petroleum products. 
A) coal slurry. 
B) hazardous wastes. 
C) ammonia and acids. 
D) petroleum and petroleum products.

Question 12

The highest-cost transportation method is:

Accepted Answer

A) railroad. 
B) truck. 
C) ship. 
D) air. 
A) railroad. 
B) truck. 
C) ship. 
D) air.

Question 13

Wholesaler-sponsored chains consist of stores that are all owned by a single corporation.

Accepted Answer

A) True 
 B)False

Question 14

A retail sale is a sale to a consumer of products for his or her own use.

Accepted Answer

A) True 
 B)False

Question 15

Retailers that participate in an exclusive distribution strategy will have a strong incentive to carry a large inventory of the good and provide exceptional service to customers.

Accepted Answer

A) True 
 B)False

Question 16

A key way for traditional retailers to compete with direct marketing is by providing outstanding service utility.

Accepted Answer

A) True 
 B)False

Question 17

About of the cost of things we buy are marketing costs that go to pay for distribution costs of intermediaries.

Accepted Answer

A) 25 percent 
B) 30 percent 
C) 75 percent 
D) 90 percent 
A) 25 percent 
B) 30 percent 
C) 75 percent 
D) 90 percent

Question 18

Producers of snack foods (such as candy bars or potato chips) are most likely to use a(n) distribution strategy for their products.

Accepted Answer

A)  intensive 
B)  exclusive 
C) selective 
D) restrictive 
A)  intensive 
B)  exclusive 
C) selective 
D) restrictive

Question 19

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

Accepted Answer

A) True 
 B)False

Question 20

Lazario Motor Car Company produces some of the most luxurious and expensive cars in the world. The company typically authorizes only a single dealership to sell its cars in certain major metropolitan areas. In less populous areas, Lazario authorizes a single dealer for an entire state or region. The manufacturer of Lazario automobiles is using a(n) distribution strategy for its product.

Accepted Answer

A) intensive 
B) primary 
C) extrinsic 
D) exclusive 
A) intensive 
B) primary 
C) extrinsic 
D) exclusive

In the Thinking Green box in the chapter, news stories reporting the benefits of keeping the carbon footprint low clearly show:

Some economists would say that intermediaries add costs to the channel of distribution and need to be eliminated.

Some Web sites are trying to improve their service by providing assistance from a real person.

Marketers provide a total of four types of utility: primary, secondary, marginal, and total.

Providing buyers with credit terms such as "90 days same as cash" is a way marketing intermediaries can provide time utility to customers.

The two basic types of warehouses are:

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

Because of delivery issues and problems with communication, Internet sales are predicted to decline to $150 billion by 2008.

Which of the following firms would be most likely to use a selective distribution strategy for its products?

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

Pipelines are used primarily to transport:

The highest-cost transportation method is:

Wholesaler-sponsored chains consist of stores that are all owned by a single corporation.

A retail sale is a sale to a consumer of products for his or her own use.

Retailers that participate in an exclusive distribution strategy will have a strong incentive to carry a large inventory of the good and provide exceptional service to customers.

A key way for traditional retailers to compete with direct marketing is by providing outstanding service utility.

About of the cost of things we buy are marketing costs that go to pay for distribution costs of intermediaries.

Producers of snack foods (such as candy bars or potato chips) are most likely to use a(n) distribution strategy for their products.

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Union and Employeemanagement Issues

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

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Exam 15: Distributing Products

In the Thinking Green box in the chapter, news stories reporting the benefits of keeping the carbon footprint low clearly show:

Some economists would say that intermediaries add costs to the channel of distribution and need to be eliminated.

Some Web sites are trying to improve their service by providing assistance from a real person.

Marketers provide a total of four types of utility: primary, secondary, marginal, and total.

Providing buyers with credit terms such as "90 days same as cash" is a way marketing intermediaries can provide time utility to customers.

The two basic types of warehouses are:

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

Because of delivery issues and problems with communication, Internet sales are predicted to decline to $150 billion by 2008.

Which of the following firms would be most likely to use a selective distribution strategy for its products?

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

Pipelines are used primarily to transport:

The highest-cost transportation method is:

Wholesaler-sponsored chains consist of stores that are all owned by a single corporation.

A retail sale is a sale to a consumer of products for his or her own use.

Retailers that participate in an exclusive distribution strategy will have a strong incentive to carry a large inventory of the good and provide exceptional service to customers.

A key way for traditional retailers to compete with direct marketing is by providing outstanding service utility.

About of the cost of things we buy are marketing costs that go to pay for distribution costs of intermediaries.

Producers of snack foods (such as candy bars or potato chips) are most likely to use a(n) distribution strategy for their products.

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Union and Employeemanagement Issues

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Filters