Exam 17: Marketing and Tourism Industry

These are the three levels of income generated by tourism.

All businesses are related to tourism. They can be grouped into one of the following categories except:

The primary role of a national tourist office NTO) in marketing is:

The life span of a tourism plan is normally not more than:

It is important to remember that from the visitor's point of view, beautiful scenery is:

The categories of market segmentation are the following except:

Leisure activity has been seen as a compensation for work in that

Among the following, which is most likely to be the purpose of tourism planning?

Among the following, this book is organized along which two dimensions?

One difference between marketing travel services and traditional product marketing is:

The private sector's role in tourism development is normally all of the following except:

The methods by which travel services are made available to customers is the:

There are three divisions of time. They include all of the following except:

In Butler's destination life cycle model, this is the stage in which the growth of visitor numbers begins to slow and tourism becomes "mass market."

This is another name for the form of tourism known as low impact or "soft" tourism.

A key difference between the promotional programs of national tourist offices NTOs) and their counterparts at the state, provincial, and territorial levels STOs) is:

Before the 20th century, the average workweek was how long?

Which of the following is not an assumption upon which the concept of market segmentation is based?

The four most important socioeconomic characteristics that affect tourism demand include all of the following except:

What most defines the relationship between tourism and age groups?