Exam 8: Surveys and Sampling

In the Molly's Reach study described above, A. Define the target population. b. Define the parameter. c. What is the sampling frame? d. How might the results be biased?

The main ideas of sampling do not include

The HR department of a large company wants to determine how often to bring representatives from the financial firm managing employee pensions on site to meet with Individuals about their retirement plans. In order to determine level of interest, they Decide to survey employees. Suppose they group employees by age categories (e.g., Under 30; 30 - under 45; 45 - under 60, 60 or older) and randomly select 50 individuals From each category. This sampling plan is called

One member of the management team at Molly's Reach wanted to know if customers were concerned by recent security breaches. He suggests that their survey could be conducted online. Customers logging on to the online store would be asked to take a few minutes to complete the survey and would be offered a coupon as incentive to participate. Explain how this approach might be biased.

Management at a large multinational corporation would like to survey its employees about the level of interest in combining flexible work schedules with telecommuting from Home. The HR Department has an alphabetized list of newly hired employees (hired Within the last year). After starting the process by randomly selecting an employee from The list, then every 5th name is chosen to be included in the sample. This sampling plan is Called

Molly's Reach, a regional restaurant and gift shop, has recently launched an increased sales campaign, particularly focused on their gift shop. To determine if their proposal is of interest, they plan to survey a random sample of their regular customers. Under consideration are several plans for selecting the sample. Name the sampling strategy for each. a. Regular customers belong to a rewards program and have a customer rewards ID number. Randomly select 100 numbers. b. Molly's Reach has stores in three different cities in northwestern U.S. and Canada. Randomly select one of the stores and survey all regular customers that belong to its rewards program. c. Molly's Reach has an alphabetized list of regular customers who belong to their rewards program. After randomly selecting a customer on the list, every 25th customer from that point on is chosen to be in the sample. d. Customers are grouped into four age categories (under 21, 21 to 35, 36 to 50, and over50). Randomly select 10 regular customers in each age category.

A consumer research group is interested in how older drivers view hybrid cars. Specifically, they wish to assess the percentage of drivers in the U.S. 50 years of age or Older who intend to purchase a hybrid in the next two years. They selected a systematic Sample from a list of AARP (American Association of Retired Persons) members. Based on this sample, they estimated the percentage to be 17%. Which of the following Statements about this study is true?

The administration of a large university is interested in learning about the types of wellness programs that would interest its employees. To do this, they plan to survey a random sample of employees. Under consideration are several plans for selecting the sample. Name the sampling strategy for each. A. There are five categories of employees (administration, faculty, professional staff, clerical and maintenance). Randomly select ten individuals from each category. b. Each employee has an ID number. Randomly select 50 numbers. c. Randomly select a school within the university (e.g., Business School) and survey all of the individuals (administration, faculty, professional staff, clerical and maintenance) who work in that school. d. The HR Department has an alphabetized list of newly hired employees (hired within the last five years). After starting the process by randomly selecting an employee from the list, then every 5th name is chosen to be included in the sample.

The administration of a large university is interested in learning about the types of wellness programs that would interest its employees. Suppose that there are five Categories of employees (administration, faculty, professional staff, clerical and Maintenance) and the university decides to randomly select ten individuals from each Category. This sampling plan is called

Shortly after the Sandy Hook Elementary School shooting in December 2012, a local television news program asked viewers to call in with their opinion about gun control. These results were likely biased because

The online MBA director at a large business school surveys a sample of current students to determine their level of satisfaction with the program. She finds that 67% are "very satisfied" with the online program. This is a

The administration of a large university is interested in learning about the types of wellness programs that would interest its employees. Suppose that the university Randomly selects a school (e.g., the Business School) and surveys all of the individuals (administration, faculty, professional staff, clerical and maintenance) who work in that School. This sampling plan is called

A women's advocacy group believes that there is gender discrimination in the financial services industry. One member of the group, a financial analyst, offers to Survey a sample of women at her company about this issue. Which of the following Statements is true about the proposed study?

A consumer research group is interested in how older drivers view hybrid cars. Specifically, they wish to assess the percentage of drivers in the U.S. 50 years of age or Older who intend to purchase a hybrid in the next two years. They selected a systematic Sample from a list of AARP (American Association of Retired Persons) members. Based on this sample, they estimated the percentage to be 17%. The sampling frame for This study is

The HR department of a large company wants to determine how often to bring representatives from the financial firm managing employee pensions on site to meet with Individuals about their retirement plans. In order to determine level of interest, they Decide to survey employees. Suppose they select one department (e.g., Sales) and survey All employees within that department. This sampling plan is called

Management at a large multinational corporation would like to survey its employees about the level of interest in combining flexible work schedules with telecommuting from Home. Each employee has an ID number, and the administration plans to randomly select 250 numbers. This sampling plan is called

Molly's Reach, a regional restaurant and gift shop, has recently launched an increased sales campaign, particularly focused on their gift shop. To determine if their proposal is Of interest, they plan to survey a random sample of their regular customers. Which of the Following is the parameter of interest in the Molly's Reach study?

If you open a new department store, reasons not to survey all of the area residents to understand their needs would not include

Molly's Reach, a regional restaurant and gift shop, has recently launched an increased sales campaign, particularly focused on their gift shop. To determine if their proposal is Of interest, they plan to survey a random sample of their regular customers. One member Of the management team at Molly's Reach suggests that their survey could be conducted Online. Customers logging on to the online store would be asked to take a few minutes to Complete the survey and would be offered a coupon as incentive to participate. Which of The following statements is true?

Molly's Reach, a regional restaurant and gift shop, has recently launched an increased sales campaign, particularly focused on their gift shop. To determine if their proposal is Of interest, they plan to survey a random sample of their regular customers. All regular Molly's Reach customers is known as the ________ of the study.