Exam 8: Understanding Research Methods, Populations and Sampling
Exam 1: Introducing Business Research53 Questions
Exam 2: Developing Research Skills50 Questions
Exam 3: Understanding Research Ethics44 Questions
Exam 4: Understanding Research Philosophy54 Questions
Exam 5: Developing a Research Proposal53 Questions
Exam 6: Reviewing the Literature53 Questions
Exam 7: Understanding Research Methodology and Design53 Questions
Exam 8: Understanding Research Methods, Populations and Sampling53 Questions
Exam 9: Using Secondary Data and Archival Sources48 Questions
Exam 10: Using Observation53 Questions
Exam 11: Using Interviews and Focus Groups53 Questions
Exam 12: Using Questionnaires and Scales53 Questions
Exam 13: Managing Data and Introducing Data Analysis53 Questions
Exam 14: Analysing Quantitative Data53 Questions
Exam 15: Analysing Qualitative Data53 Questions
Exam 16: Drawing Conclusions and Writing Research53 Questions
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Some research is carried out using entire populations and some is carried out using sample populations or samples of populations.
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Projective techniques are used to explore people's instinctive responses to stimuli, stimuli such as, for example, advertising campaigns. Projective techniques are indirect ways of exploring attitudes.
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Researchers are very pragmatic when it comes to research methods. They use whatever method of data collection is most appropriate, whatever data collection method will work best.
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Covert observation is observation carried out covertly or secretly.
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The emphasis in non-probability sampling is on the capacity of a relatively small number of cases to clearly and comprehensively illustrate the phenomenon under investigation.
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Data gathering methods are designed in such a way as to ensure:
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Decisions with regard to whether to work with an entire population or a sample of the population are made based on the size of the population, the time available for the research, and the requirements of the research.
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Data Collection methods, research populations and samples and sampling methods are fundamental elements of:
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The researcher must know what kinds of data are needed and where the data are to be found, before decisions can be made about how to gather that data.
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Researchers are very pragmatic when it comes to research methods, they use:
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One key reason why the researcher defines the population of the study is in order to:
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Quota sampling, judgemental sampling, snowball sampling and convenience sampling are all examples of:
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