Exam 8: Understanding Research Methods, Populations and Sampling

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Some research is carried out using entire populations and some is carried out using sample populations or samples of populations.

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Projective techniques are used to explore people's instinctive responses to stimuli, stimuli such as, for example, advertising campaigns. Projective techniques are indirect ways of exploring attitudes.

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Researchers are very pragmatic when it comes to research methods. They use whatever method of data collection is most appropriate, whatever data collection method will work best.

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Give three examples of human populations of research projects.

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Projective techniques are a data gathering method.

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Research conducted on an entire population is known as:

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Covert observation is observation carried out covertly or secretly.

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The emphasis in non-probability sampling is on the capacity of a relatively small number of cases to clearly and comprehensively illustrate the phenomenon under investigation.

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The sample is a small sub-set of the population.

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Participant observation is a data gathering method.

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Data gathering methods are designed in such a way as to ensure:

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Decisions with regard to whether to work with an entire population or a sample of the population are made based on the size of the population, the time available for the research, and the requirements of the research.

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Data Collection methods, research populations and samples and sampling methods are fundamental elements of:

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Simple random sampling:

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Ethnography is a data gathering method.

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The population of the research is also called:

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The researcher must know what kinds of data are needed and where the data are to be found, before decisions can be made about how to gather that data.

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Researchers are very pragmatic when it comes to research methods, they use:

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One key reason why the researcher defines the population of the study is in order to:

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Quota sampling, judgemental sampling, snowball sampling and convenience sampling are all examples of:

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