Question 1

It is important to ask:

Accepted Answer

A)  Complex questions. 
B)  Simple, easy-to-answer questions. 
C)  The difficult questions. 
D)  All the questions you can. 
A)  Complex questions. 
B)  Simple, easy-to-answer questions. 
C)  The difficult questions. 
D)  All the questions you can. B

Question 2

It is important when administering questionnaires and scales to give clear instructions to respondents, instructions that they can easily understand and follow.

Accepted Answer

A) True 
 B)False  True

Question 3

Because attitudes are believed to actually cause perceptions and behaviours:

Accepted Answer

A)  It is important to isolate them. 
B)  They have become fundamental constructs for social scientists. 
C)  It must be possible to manipulate them. 
D)  It is essential that they be manipulated. 
A)  It is important to isolate them. 
B)  They have become fundamental constructs for social scientists. 
C)  It must be possible to manipulate them. 
D)  It is essential that they be manipulated. B

Question 4

The term validity in research is a question of how valid the research is, how logical, how truthful, how robust, how sound, how reasonable, how meaningful and how useful.

Accepted Answer

A) True 
 B)False

Question 5

Skips and filters are devices used in:

Accepted Answer

A)  Experimental research. 
B)  Questionnaires to allow respondents to skip over questions that do not apply to them. 
C)  Laboratory research. 
D)  Industrial research. 
A)  Experimental research. 
B)  Questionnaires to allow respondents to skip over questions that do not apply to them. 
C)  Laboratory research. 
D)  Industrial research.

Question 6

The word code in a questionnaire refers to:

Accepted Answer

A)  The oblique language used in the design of the questionnaire. 
B)  The code developed for each of the responses to each of the questions asked in the questionnaire. 
C)  The code word(s) the researcher uses for the questionnaire. 
D)  The code word(s) the researcher uses for the research. 
A)  The oblique language used in the design of the questionnaire. 
B)  The code developed for each of the responses to each of the questions asked in the questionnaire. 
C)  The code word(s) the researcher uses for the questionnaire. 
D)  The code word(s) the researcher uses for the research.

Question 7

What kind of data is generally gathered in large scale studies?

Accepted Answer

The data gathered by researchers engaged

Question 8

Ethnocentrism is:

Accepted Answer

A)  Research that is aware of different ethnicities. 
B)  Research that is focused on different ethnicities. 
C)  Research that is undertaken by researchers with different ethnicities. 
D)  Viewing the world, and in this context consequently organising and designing data collection for your research, from your own ethnic or cultural perspective. 
A)  Research that is aware of different ethnicities. 
B)  Research that is focused on different ethnicities. 
C)  Research that is undertaken by researchers with different ethnicities. 
D)  Viewing the world, and in this context consequently organising and designing data collection for your research, from your own ethnic or cultural perspective.

Question 9

A survey research methodology works well in large scale research projects.

Accepted Answer

A) True 
 B)False

Question 10

The issue of validity in relation to data collection methods, measurement validity, refers to the degree to which the data collection methods, as they are designed, can accomplish what it is that they are designed to accomplish.

Accepted Answer

A) True 
 B)False

Question 11

Ambiguous questions are questions which have an unclear meaning, or questions that can have more than one possible meaning.

Accepted Answer

A) True 
 B)False

Question 12

Questionnaires are examples of projective techniques.

Accepted Answer

A) True 
 B)False

Question 13

Questionnaires can be easily posted or emailed to large and/or geographically spread populations. They can also be placed on the Internet to allow for easy access globally.

Accepted Answer

A) True 
 B)False

Question 14

Assumptions about the nature of reality are:

Accepted Answer

A)  Ontological assumptions. 
B)  Theoretical assumptions. 
C)  Epistemological assumptions. 
D)  Primary assumptions. 
A)  Ontological assumptions. 
B)  Theoretical assumptions. 
C)  Epistemological assumptions. 
D)  Primary assumptions.

Question 15

The issues of validity and reliability are treated differently in quantitative and qualitative research.

Accepted Answer

A) True 
 B)False

Question 16

Questionnaires and scales are very precise:

Accepted Answer

A)  Elements of the theoretical framework. 
B)  Data gathering instruments. 
C)  Means of data analysis. 
D)  Theoretical frameworks. 
A)  Elements of the theoretical framework. 
B)  Data gathering instruments. 
C)  Means of data analysis. 
D)  Theoretical frameworks.

Question 17

Quantitative data is precise and concise, while qualitative data tends to be complex, dense and often quite voluminous.

Accepted Answer

A) True 
 B)False

Question 18

The use of an online software package is not helpful in terms of the aesthetics a questionnaire or scale. Such packages do not provide different options in terms of organisation and style.

Accepted Answer

A) True 
 B)False

Question 19

A Likert scale is useful in that as well as measuring the direction of attitudes it:

Accepted Answer

A)  Also measures whether or not those attitudes are correct. 
B)  Also provides a map of those directions. 
C)  Also measures the speed of the attitudes. 
D)  Also measures the force of the attitudes. 
A)  Also measures whether or not those attitudes are correct. 
B)  Also provides a map of those directions. 
C)  Also measures the speed of the attitudes. 
D)  Also measures the force of the attitudes.

Question 20

Vignettes are:

Accepted Answer

A)  Rating scales. 
B)  Semantic differential scales. 
C)  Borgardus social distance scales. 
D)  Projective techniques. 
A)  Rating scales. 
B)  Semantic differential scales. 
C)  Borgardus social distance scales. 
D)  Projective techniques.

It is important to ask:

It is important when administering questionnaires and scales to give clear instructions to respondents, instructions that they can easily understand and follow.

Because attitudes are believed to actually cause perceptions and behaviours:

The term validity in research is a question of how valid the research is, how logical, how truthful, how robust, how sound, how reasonable, how meaningful and how useful.

Skips and filters are devices used in:

The word code in a questionnaire refers to:

What kind of data is generally gathered in large scale studies?

Ethnocentrism is:

A survey research methodology works well in large scale research projects.

The issue of validity in relation to data collection methods, measurement validity, refers to the degree to which the data collection methods, as they are designed, can accomplish what it is that they are designed to accomplish.

Ambiguous questions are questions which have an unclear meaning, or questions that can have more than one possible meaning.

Questionnaires are examples of projective techniques.

Questionnaires can be easily posted or emailed to large and/or geographically spread populations. They can also be placed on the Internet to allow for easy access globally.

Assumptions about the nature of reality are:

The issues of validity and reliability are treated differently in quantitative and qualitative research.

Questionnaires and scales are very precise:

Quantitative data is precise and concise, while qualitative data tends to be complex, dense and often quite voluminous.

The use of an online software package is not helpful in terms of the aesthetics a questionnaire or scale. Such packages do not provide different options in terms of organisation and style.

A Likert scale is useful in that as well as measuring the direction of attitudes it:

Vignettes are:

Introducing Business Research

Developing Research Skills

Understanding Research Ethics

Understanding Research Philosophy

Developing a Research Proposal

Reviewing the Literature

Understanding Research Methodology and Design

Understanding Research Methods, Populations and Sampling

Using Secondary Data and Archival Sources

Using Observation

Using Interviews and Focus Groups

Managing Data and Introducing Data Analysis

Analysing Quantitative Data

Analysing Qualitative Data

Drawing Conclusions and Writing Research

Filters

Exam 12: Using Questionnaires and Scales

It is important to ask:

It is important when administering questionnaires and scales to give clear instructions to respondents, instructions that they can easily understand and follow.

Because attitudes are believed to actually cause perceptions and behaviours:

The term validity in research is a question of how valid the research is, how logical, how truthful, how robust, how sound, how reasonable, how meaningful and how useful.

Skips and filters are devices used in:

The word code in a questionnaire refers to:

What kind of data is generally gathered in large scale studies?

Ethnocentrism is:

A survey research methodology works well in large scale research projects.

The issue of validity in relation to data collection methods, measurement validity, refers to the degree to which the data collection methods, as they are designed, can accomplish what it is that they are designed to accomplish.

Ambiguous questions are questions which have an unclear meaning, or questions that can have more than one possible meaning.

Questionnaires are examples of projective techniques.

Questionnaires can be easily posted or emailed to large and/or geographically spread populations. They can also be placed on the Internet to allow for easy access globally.

Assumptions about the nature of reality are:

The issues of validity and reliability are treated differently in quantitative and qualitative research.

Questionnaires and scales are very precise:

Quantitative data is precise and concise, while qualitative data tends to be complex, dense and often quite voluminous.

The use of an online software package is not helpful in terms of the aesthetics a questionnaire or scale. Such packages do not provide different options in terms of organisation and style.

A Likert scale is useful in that as well as measuring the direction of attitudes it:

Vignettes are:

Introducing Business Research

Developing Research Skills

Understanding Research Ethics

Understanding Research Philosophy

Developing a Research Proposal

Reviewing the Literature

Understanding Research Methodology and Design

Understanding Research Methods, Populations and Sampling

Using Secondary Data and Archival Sources

Using Observation

Using Interviews and Focus Groups

Managing Data and Introducing Data Analysis

Analysing Quantitative Data

Analysing Qualitative Data

Drawing Conclusions and Writing Research

Filters