Exam 4: Business-Level Strategy

The Monteleone Company pays large fees to a highly recognizable,prestigious individual to be the spokesperson for the company's products,luxury private jets. Monteleone is probably following the

A low-cost position in the industry is not a valuable defense against rivals when competing on the basis of price.

When implementing a focus strategy,the firm seeks to

Ever-improving levels of efficiency enhance profit margins for a cost-leader. This effects which of the five forces of industry structure most directly?

The analysis of the activity map of a successful company such as Southwest Airlines emphasizes how

A firm's core strategy is its______strategy.

When a firm is able to produce nonstandardized (that is,distinctive)products for customers who value differentiated features more than they value low cost,the firm is successfully implementing

The differentiation strategy is effective for products that are expensive,luxury consumer goods. It is not effective for common,inexpensive products such as doughnuts.

Although it is a cost leader,IKEA also offers differentiated features that appeal to its target customers,including its unique furniture designs,in-store playrooms for children,wheelchairs for customer use,and extended hours.

The three dimensions of a firm's relationships with customers include all the following EXCEPT

Three sources of flexibility in completing primary and support activities are particularly useful for firms using the integrated strategy. These are

Before the firm decides what products to offer and what benefits and features they will have,the firm must decide all the following questions EXCEPT

Mercedes mass produces luxury vehicles at a premium price. It uses a(n)______strategy.

When the costs of supplies increase in an industry,the low-cost leader

A company selling diapers knows the market is for people with young children. However,within that segment they can further divide the market by a demographic factor like

What are the risks of an integrated cost leadership/differentiation strategy?

The effectiveness of any of the generic business-level strategies is contingent upon

When selecting a business level strategy,the firm must determine all of the following EXCEPT

A flexible manufacturing system is a computer-controlled process used to produce a variety of products in moderate,flexible quantities with minimal manual intervention.

Strategic fit among the many activities in the value chain is critical for competitive advantage because it is more difficult for a competitor to match a configuration of integrated activities than to imitate a particular activity such as sales promotion or a process technology.