Exam 9: How Do We Construct and Administer Surveys and Use Survey Data

What do we call the process of administering a survey to a large representative group of individuals to determine any problems with administration, item interpretation, and so on?

To select a random sample, what could a researcher do?

According to your textbook, what is the most popular type of survey software?

Which one of the following is NOT one of the 6 recommended items to include in survey instructions?

When should a survey researcher include an open-ended survey question?

______ research techniques help us to determine cause and effect, and ______ research techniques help us to describe a situation or a phenomenon.

During a pilot test, a survey researcher identified some errors associated with the design and administration of a recently developed survey. The survey researcher identified ______.

What statement about surveys is FALSE?

Which one of the following guidelines did your textbook authors NOT suggest when printing a survey?

Experienced survey researchers would probably tell you that surveys share certain characteristics. What are those characteristics? Explain each and give an example.

When writing survey questions, survey developers make sure their survey questions have specific characteristics. These characteristics increase the likelihood of obtaining accurate information. For example, survey developers ensure survey questions are purposeful and straightforward. Identify and explain four additional characteristics of survey questions that you believe are most critical to obtaining accurate information. Provide an example of a survey question that demonstrates each characteristic.

If you were reviewing student research papers looking for specific information and recording the results, you be completing a ______.

What is a sample?

Survey objectives refer to the ______.

What type of question is the following: "If the organization where you work offered netiquette workshops, would you attend?"

What statistic do data analysts calculate to determine the reliability of the survey?

What rating scale would be most appropriate for responding to a survey question that asks, "How well did the product meet your expectations?"

After developing a survey, it is a good idea to pretest the survey for all EXCEPT which one of the following reasons?

You are preparing the front page of a survey you developed. Which one of the following should you include on the front page?

Imagine you were designing a survey following the five-step scientific approach to survey design. Explain the five steps and what you would do during each step.