Exam 9: Service Processes

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The "service blueprint" is a classification of services.

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Which of the following approaches to service design involves the customer to the greatest extent in providing a service (in effect making them "a partial employee")?

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The work process involved in providing the service must involve the physical presence of the customer in the system.

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One characteristic of a well-designed service system is that it is cost-effective.

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A supporting facility is the same thing as a facilitating good.

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Which of the following is a major factor that distinguishes service design and development from manufacturing design and development?

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When recovering from a defective service encounter, a botched task calls for material compensation.

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When recovering from a defective service encounter, a botched task calls for an apology.

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An important aspect of service products is that they cannot be inventoried.

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All services have the customer in the production schedule and so the customer must be accommodated.

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There are many applications of poka-yokes in service organizations. Which of the following is one of the three-T's used to classify poka-yokes?

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Poka-yoke is roughly translated from Japanese as "avoid mistakes."

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Which of the following approaches to service design is characterized by having the customer take a greater role in the production of the service?

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An implicit service implies psychological benefits that the customer may sense only vaguely.

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Service guarantees can be used at the service design stage to focus the firm's delivery system on the things it must do well to satisfy the customer.

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All services need to be located near the customer.

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The customer is (or should be) the second most important focal point of all decisions in a service organization.

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Examples of this include an Internet website, a golf course, a ski lift, an airline, and an auto repair facility.

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Poka-yokes are procedures that block the inevitable mistake from becoming a service defect.

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Marketing is responsible for fulfilling the service guarantee.

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