Exam 7: Segmentation, Targeting, and Positioning

Psychographic segmentation involves grouping people in terms of their:

According to Sony's U.S. segmentation, 55 years old or older consumers are referred to as:

A market segment or country market characterized by weak competition may be a segment to avoid.

An example of a trap that marketers can set for themselves while targeting a foreign market is to:

There is considerable income disparity between western and eastern provinces in China.

Sweden's smaller population explains why IKEA, and Ericsson have looked beyond their borders for significant growth opportunities.

All three Gulf carriers have experienced barriers to growth. For example, Qatar's bookings dropped dramatically after four of its Middle Eastern neighbors initiated an air and sea blockade in June 2017.

Eighty percent of McDonald's restaurants are located globally in more than 20 countries.

One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the investments made in marketing and establishing in a particular country.

Assume that the market segment is judged to be large enough, and the strong competitors are either absent or deemed to be vulnerable, then is it safe to enter the country?

In the music business, 5 percent of recording artists account for ________ percent of all artist-related Facebook engagement.

In the cosmetics industry, Unilever pursues differentiated global marketing strategies by targeting both ends of the perfume market.

"Usage rates" and "user status" are important criteria for which segmentation variable?

The top 10 countries based on per capita income for the year 2016 does not include:

Porsche AG uses the label "Top Guns" to describe one segment of its customers, namely those who care about power and control and who expect to be noticed. Such a profile would be based on which type of segmentation?

Dove, a division of Unilever, traditionally targeted men and women with its Dove-branded skin care products.

Marketing that involves creating the same marketing mix for a broad mass market of potential buyers is referred to as:

The basis for global marketing expert David Arnold's framework for screening intercountry comparisons includes:

BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit that has proven successful in their positioning strategy.

IKEA home furnishings are decorated in the national colors of blue and yellow. This is an example of local consumer culture positioning.