Exam 12: Diversification Strategy

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According to Michael Porter, industry attractiveness is a sufficient justification for diversification.

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If a utility company supplies both gas and electricity to its customers, it can exploit economies of scope in billing and customer service.

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The primary motive for diversification during the period 1960-1980 was the quest to create shareholder value.

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Diversification that reduces unsystematic risk is likely to be associated with less variance of a firm's cash flows.This is likely to benefit:

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The general trend of the past four decades has been for companies to divest their "noncore" businesses.Exceptions to this trend include:

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The key difference between economies of scale and economies of scope:

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The critical test of whether diversification will create shareholder value is whether it will contribute to competitive advantage.

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Diversification decisions by firms involve two key issues: how attractive is the industry to be entered and can the firm establish a competitive advantage within it?

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