Exam 4: Communication Skills
Exam 1: Overview of Personal Selling62 Questions
Exam 2: Building Trust and Sales Ethics60 Questions
Exam 3: Understanding Buyers71 Questions
Exam 4: Communication Skills56 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue50 Questions
Exam 6: Planning Sales Dialogues and Presentations50 Questions
Exam 7: Sales Dialogue: Creating and Communication Value52 Questions
Exam 8: Addressing Concerns and Earning Commitment53 Questions
Exam 9: Expanding Customer Relationships58 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork73 Questions
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Talking with the customer rather than at the customer is the basis of _________.
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(Short Answer)
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Correct Answer:
trust-based sales communication
_________ is a form of listening that is associated with events or topics in which it is important to sort through,interpret,understand,and respond to received messages.
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(Short Answer)
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Correct Answer:
Serious Listening
_________ refers to the personal distance that individuals prefer to keep between themselves and other individuals and is an important element of nonverbal communication.
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(Short Answer)
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Correct Answer:
Proxemics
_________ such as samples,brochures,and charts reinforce the verbal message and enhance the receiver's understanding and recall.
(Short Answer)
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The _________ depicts active listening as a hierarchical,four-step sequence of sensing,interpreting,evaluating,and responding.
(Short Answer)
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Sarah is sitting for an interview.She notices that her interviewer is nodding and smiling when she answers a question.In this scenario,Sarah's interviewer:
(Multiple Choice)
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Chris is drumming his fingers on the table during a company meeting.In this case,which of the following nonverbal messages is Chris communicating?
(Multiple Choice)
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According to the SPIN questioning system,"Do you use telemarketing or mobile marketing?" is an example of a(n)_____ question.
(Multiple Choice)
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Which of the following is a difference between a weak listener and a strong listener?
(Multiple Choice)
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Which of the following types of questions is used to uncover prospects' perceptions and feelings regarding existing and desired circumstances and potential solutions?
(Multiple Choice)
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A falling pitch during a message is associated with questions and can often be perceived as reflecting uncertainty.
(True/False)
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The rate at which a person speaks often has no effect on how others will perceive him or her.
(True/False)
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The question,"Do you see the merits of the solution I'm proposing?" is an example of which of the following types of questions?
(Multiple Choice)
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Although obtaining information is important,some questions salespeople may ask are designed only to show interest.
(True/False)
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Written communication skills is not one of the critical capabilities for effective selling.
(True/False)
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_____ are questions that refer to or directly result from information the other party previously provided.
(Multiple Choice)
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_____ are designed to penetrate below generalized or superficial information to elicit more articulate and precise details for use in needs discovery and solution identification.
(Multiple Choice)
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The question "That sounds like an important issue,could you give me an example of what you mean?" is an example of which of the following types of question?
(Multiple Choice)
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Which of the following components of active listening requires noting the verbal and nonverbal cues from the sender along with consistencies and inconsistencies between them?
(Multiple Choice)
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