Question 1

____________introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area.

Accepted Answer

A)  Concept testing 
B)  Business analysis 
C)  Test marketing 
D)  Idea screening 
A)  Concept testing 
B)  Business analysis 
C)  Test marketing 
D)  Idea screening C

Question 2

__________is the bar code read by optical scanners that print the name of the item and the price on a receipt.

Accepted Answer

A)  A universal product code 
B)  A category advisor 
C)  Radio-frequency identification 
D)  A trademark 
A)  A universal product code 
B)  A category advisor 
C)  Radio-frequency identification 
D)  A trademark A

Question 3

That stage of the product lifecycle characterized by an increased availability of the product due to increasing strength of the competition and a saturated level of sales with further expansion difficult is the:

Accepted Answer

A)  Introduction stage 
B)  Growth stage 
C)  Maturity stage 
D)  Decline stage 
A)  Introduction stage 
B)  Growth stage 
C)  Maturity stage 
D)  Decline stage C

Question 4

Sears's Craftsman tools and Wal-Mart's Ol' Roy dog food are examples of which brand category listed below?

Accepted Answer

A)  Private brand 
B)  Family brand 
C)  Individual branding 
D)  Generic brand 
A)  Private brand 
B)  Family brand 
C)  Individual branding 
D)  Generic brand

Question 5

Which one of the following is a manufacturer-owned wholesaling intermediary:

Accepted Answer

A)  Rack jobber 
B)  Drop shipper 
C)  Agent 
D)  Sales office 
A)  Rack jobber 
B)  Drop shipper 
C)  Agent 
D)  Sales office

Question 6

A product with which the consumer is already familiar and for which he or she is willing to make a special effort to obtain is referred to as a:

Accepted Answer

A)  Shopping product 
B)  Specialty product 
C)  Convenience product 
D)  Business product 
A)  Shopping product 
B)  Specialty product 
C)  Convenience product 
D)  Business product

Question 7

Coca-Cola, McDonald's, American Express, Google, and Nike are examples of:

Accepted Answer

A)  Brand marks. 
B)  Brand names. 
C)  Private brands. 
D)  Trademarks. 
A)  Brand marks. 
B)  Brand names. 
C)  Private brands. 
D)  Trademarks.

Question 8

Target and Wal-Mart are examples of which type of retail store?

Accepted Answer

A)  Specialty store 
B)  Discount store 
C)  Department store 
D)  Warehouse club 
A)  Specialty store 
B)  Discount store 
C)  Department store 
D)  Warehouse club

Question 9

A group of related products marked by physical similarities or intended for a similar market is called?

Accepted Answer

A)  Product development 
B)  Product mix 
C)  Idea development 
D)  Product line 
A)  Product development 
B)  Product mix 
C)  Idea development 
D)  Product line

Question 10

Which one of the following is NOT a strategy for extending the lifecycle of a product?

Accepted Answer

A)  Increase customers' frequency of use. 
B)  Add new users. 
C)  Find new uses for the produc.t 
D)  Restrict the overall supply of the product to make it appear rare and more appealing to those who already use it. 
A)  Increase customers' frequency of use. 
B)  Add new users. 
C)  Find new uses for the produc.t 
D)  Restrict the overall supply of the product to make it appear rare and more appealing to those who already use it.

Question 11

Which one of the following statements concerning marketing intermediaries is INCORRECT?

Accepted Answer

A)  Adding intermediaries to the distribution process increases the final cost of products. 
B)  Intermediaries often add significant value to a product as it moves through the distribution channel. 
C)  Marketing utility is created when intermediaries help ensure that products are available for sale when and where customers want to purchase them. 
D)  A marketing intermediary reduces the number of necessary transactions. 
A)  Adding intermediaries to the distribution process increases the final cost of products. 
B)  Intermediaries often add significant value to a product as it moves through the distribution channel. 
C)  Marketing utility is created when intermediaries help ensure that products are available for sale when and where customers want to purchase them. 
D)  A marketing intermediary reduces the number of necessary transactions.

Question 12

Which one of the following statements best differentiates consumer products from business products?

Accepted Answer

A)  Consumer products are classified based on how consumers buy them whereas business products are classified by how they are used. 
B)  Consumers never purchase business products. 
C)  Business sellers would never sell business products to consumers. 
D)  Business products are intended to be used in specialized areas of organizations, and not in operating an entire organization. 
A)  Consumer products are classified based on how consumers buy them whereas business products are classified by how they are used. 
B)  Consumers never purchase business products. 
C)  Business sellers would never sell business products to consumers. 
D)  Business products are intended to be used in specialized areas of organizations, and not in operating an entire organization.

Question 13

A single brand name used for several related products is referred to as a:

Accepted Answer

A)  Family brand 
B)  Private brand 
C)  Manufacturer's brand 
D)  National brand 
A)  Family brand 
B)  Private brand 
C)  Manufacturer's brand 
D)  National brand

Question 14

Rolex watches are sold using which level of distribution intensity?

Accepted Answer

A)  Intensive 
B)  Selective 
C)  Reduced 
D)  Exclusive 
A)  Intensive 
B)  Selective 
C)  Reduced 
D)  Exclusive

Question 15

Which one of the following statements concerning the difference between services and goods is INCORRECT?

Accepted Answer

A)  Services are intangible or immaterial. 
B)  Services are perishable. 
C)  Services are never standardized. 
D)  The service provider is the service. 
A)  Services are intangible or immaterial. 
B)  Services are perishable. 
C)  Services are never standardized. 
D)  The service provider is the service.

____________introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area.

__________is the bar code read by optical scanners that print the name of the item and the price on a receipt.

That stage of the product lifecycle characterized by an increased availability of the product due to increasing strength of the competition and a saturated level of sales with further expansion difficult is the:

Sears's Craftsman tools and Wal-Mart's Ol' Roy dog food are examples of which brand category listed below?

Which one of the following is a manufacturer-owned wholesaling intermediary:

A product with which the consumer is already familiar and for which he or she is willing to make a special effort to obtain is referred to as a:

Coca-Cola, McDonald's, American Express, Google, and Nike are examples of:

Target and Wal-Mart are examples of which type of retail store?

A group of related products marked by physical similarities or intended for a similar market is called?

Which one of the following is NOT a strategy for extending the lifecycle of a product?

Which one of the following statements concerning marketing intermediaries is INCORRECT?

Which one of the following statements best differentiates consumer products from business products?

A single brand name used for several related products is referred to as a:

Rolex watches are sold using which level of distribution intensity?

Which one of the following statements concerning the difference between services and goods is INCORRECT?

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Business Today

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Exam 12: Product and Distribution Strategies

____________introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area.

__________is the bar code read by optical scanners that print the name of the item and the price on a receipt.

That stage of the product lifecycle characterized by an increased availability of the product due to increasing strength of the competition and a saturated level of sales with further expansion difficult is the:

Sears's Craftsman tools and Wal-Mart's Ol' Roy dog food are examples of which brand category listed below?

Which one of the following is a manufacturer-owned wholesaling intermediary:

A product with which the consumer is already familiar and for which he or she is willing to make a special effort to obtain is referred to as a:

Coca-Cola, McDonald's, American Express, Google, and Nike are examples of:

Target and Wal-Mart are examples of which type of retail store?

A group of related products marked by physical similarities or intended for a similar market is called?

Which one of the following is NOT a strategy for extending the lifecycle of a product?

Which one of the following statements concerning marketing intermediaries is INCORRECT?

Which one of the following statements best differentiates consumer products from business products?

A single brand name used for several related products is referred to as a:

Rolex watches are sold using which level of distribution intensity?

Which one of the following statements concerning the difference between services and goods is INCORRECT?

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Business Today

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters