Exam 4: Hegemony - by James Lull
Exam 1: Cultural Studies, Multiculturalism, and Media Culture30 Questions
Exam 2: The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television Programs30 Questions
Exam 3: The Economics of the Media Industry27 Questions
Exam 4: Hegemony - by James Lull29 Questions
Exam 5: The Internets Unholy Marriage to Capitalism27 Questions
Exam 6: Television and the Cultivation of Authoritarianism: a Return Visit From an Unexpected Friend25 Questions
Exam 7: Women Read the Romance: the Interaction of Text and Context27 Questions
Exam 8: Star Trek Rerun, Reread, Rewritten: Fan Writing As Textual Poaching30 Questions
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Objectification's centrality to the feminist critical lexicon lay in its ability to speak to the ways in which media representations help to justify and sustain relations of ______.
(Multiple Choice)
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It is sometimes difficult to locate the origins of our most cherished values and assumptions because ______.
(Multiple Choice)
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This commercialization has been inevitable, largely because of the wider development of sport as a commercialized leisure and entertainment industry that is dependent on both ________ and ____________.
(Multiple Choice)
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The premise of the threat of branding is that commercialization is not a negative aspect of contemporary sports industries because it doesn't render sports as just another indistinct form of consumerism and does not remove any enthusiasm from its audience.
(True/False)
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As the author states, no matter how much never-to-be-recovered cash is poured into starting a magazine or keeping one going, _______ seem to be all that matter.
(Multiple Choice)
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A feminist semiotic analysis suggests that, under a guise of corporate altruism that democratizes female beauty, Campaign for Real Beauty endorses ______.
(Multiple Choice)
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In the article, the author talks about how the ironic, contra Coke GIFs couldn't help but become transformed back into brand-compatible Coca-Cola messaging. This issue shows that ______.
(Multiple Choice)
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According to the article, without a privately controlled industry jockeying to compete with one another for consumer dollars, there's no need for ______.
(Multiple Choice)
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Midriff advertising is notable not only for its success in selling brands but also--much more significantly--for its effective rebranding or reconstruction of ______.
(Multiple Choice)
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