Exam 4: Hegemony - by James Lull

What does Jhally mean when he says, "Advertising is part of a 'discourse through and about objects'"?

Like cause marketing, this cause branding strategy "is merely a cleverly disguised ploy to mask some of the fundamental problems for which the very same marketing forces are directly or indirectly responsible." Within this consumer context, commercial connotations are attached to ______.

Postfeminism is a term made up of multiple and conflicting meanings, and in this context, the author refers to Rosalind Gill's conception of postfeminism as ______.

True Blood is a television show based on novels, The Southern Vampire Mysteries, by Charlaine Harris. The stories, the 10th of which was published in 2010, were best sellers, providing a rich source of (intercorporate) intertextuality.

What are some changes in media culture over the last 50 years as discussed in part IV of the readings?

For all its popularity, the shopping mania provokes considerable disease: ______.

Commercial intertextuality is used to describe the production and interlinking of texts like blockbuster films or TV series with______ and products.

As the author describes, for some, the answer comes in dreaming of a near future in which all that anxiety melts away, but for others, the answer to such distress is ______.

As described in the article, speed and fragmentation are not particularly conducive to thinking because they induce feeling. The speed and fragmentation that characterize the commodity image-system may have a similar effect on ______.

What are two strategies for attracting audiences covered in part IV of the readings?

The new consumerism has also set in motion another dynamic: ______.

When the author says that in the contemporary world messages about goods are all pervasive, he means that ______.

In the article, the author expresses that the fact that Ms. was asking companies to do business in a different way meant their saleswomen had to make many times the usual number of calls--first to convince agencies and then client companies besides--and to ______.

True Blood illustrates the increasing diversity of ______.

According to the author, individuals use celebrities as a nexus of ______.

This article advances that the Campaign for Real Beauty is a cause branding strategy that merges messages of corporate ______.

Popular discourses surrounding female celebrities and cosmetic surgery most often emerge from ______.

With its emphasis on luxury, expensiveness, exclusivity, rarity, uniqueness, and distinction, "new consumerism" reflects and perpetuates structures of ______.

Gloria Steinem states that when Ms. began, they didn't consider not taking ads. She says the most important reason was keeping the price of a feminist magazine low enough for most women to afford. But the second and almost equal reason was ______.

The transformation of the Olympics into a ______ event affects the authenticity of the athletes who literally embody the positive aspects of "Olympism"--the ideals that underpin the event and movement or, in more commercial terms, the meaning of the Olympic brand.