Question 1

Makers of generic products spend large sums of money for advertising yet do not create brand loyalty.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is NOT accomplished by packaging created for the purpose of marketing assistance?

Accepted Answer

A)  enhancing shelf visibility 
B)  offering convenience for the consumer 
C)  changing consumer behaviour 
D)  locating new markets for existing products 
A)  enhancing shelf visibility 
B)  offering convenience for the consumer 
C)  changing consumer behaviour 
D)  locating new markets for existing products

Question 3

Potential consumers experience a series of stages beginning with learning about a new product, trying it, and deciding whether or not to purchase it regularly. What are these series of stages known as?

Accepted Answer

A)  consumer product life cycle 
B)  adoption process 
C)  total product usage or rejection 
D)  classification of shopping products 
A)  consumer product life cycle 
B)  adoption process 
C)  total product usage or rejection 
D)  classification of shopping products

Question 4

An apparel manufacturer decides to create a line of t-shirts depicting the most popular soft drinks on the market. The images would include Coke, Pepsi, Sprite, Mountain Dew, and Dr. Pepper. What would this venture involve?

Accepted Answer

A)  line extension 
B)  brand extension 
C)  brand licensing 
D)  brand marking 
A)  line extension 
B)  brand extension 
C)  brand licensing 
D)  brand marking

Question 5

Fears of product tampering have forced many firms to improve package designs.

Accepted Answer

A) True 
 B)False

Question 6

Brand insistence is a company's first objective for newly introduced products.

Accepted Answer

A) True 
 B)False

Question 7

When used as part of an overall new product development strategy, market penetration involves improving the quality of existing products, rather than modifying them, to increase sales.

Accepted Answer

A) True 
 B)False

Question 8

A product's package colour, size, and label shapes are all part of its trade dress.

Accepted Answer

A) True 
 B)False

Question 9

Consumer innovators are individuals who rely on the experiences of initial buyers before making trial purchases.

Accepted Answer

A) True 
 B)False

Question 10

The objectives of package design are creativity and information, not cost effectiveness.

Accepted Answer

A) True 
 B)False

Question 11

The Debbie Travis line of paints sold by Canadian Tire is an example of a captive brand.

Accepted Answer

A) True 
 B)False

Question 12

A product manager often leads new product development programs, including creation of new product ideas and recommendations for improving existing products.

Accepted Answer

A) True 
 B)False

Question 13

Dali Stationery and Office Supplies is a market leader in China. The company wants to expand its business and is setting up retail chains in other Asian countries. Which new-product development strategy is being used by the company in the above scenario?

Accepted Answer

A)  market development 
B)  market penetration 
C)  product development 
D)  product diversification 
A)  market development 
B)  market penetration 
C)  product development 
D)  product diversification

Question 14

A company has introduced a new product in the market. The company distributes free samples of this product to people so that they can try it. What is this an example of?

Accepted Answer

A)  brand insistence 
B)  brand association 
C)  brand preference 
D)  brand recognition 
A)  brand insistence 
B)  brand association 
C)  brand preference 
D)  brand recognition

Question 15

What product characteristics affect the rate of adoption of a new product?

Accepted Answer

Five characteristics of a product that a

Question 16

How do family brands and individual brands differ?

Accepted Answer

Family brands are brands applied to seve

Question 17

A market penetration strategy seeks to increase sales of existing products in existing markets.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is NOT a main role of packaging in today's marketplace?

Accepted Answer

A)  assisting in marketing the product 
B)  promoting recycling to consumers 
C)  protecting the product from physical damage, spoilage, and theft 
D)  being cost-effective 
A)  assisting in marketing the product 
B)  promoting recycling to consumers 
C)  protecting the product from physical damage, spoilage, and theft 
D)  being cost-effective

Question 19

A product's package has a negligible effect on the purchase decisions of potential buyers.

Accepted Answer

A) True 
 B)False

Question 20

The original objective of product packaging was to increase consumer awareness of the product.

Accepted Answer

A) True 
 B)False

Makers of generic products spend large sums of money for advertising yet do not create brand loyalty.

Which of the following is NOT accomplished by packaging created for the purpose of marketing assistance?

Potential consumers experience a series of stages beginning with learning about a new product, trying it, and deciding whether or not to purchase it regularly. What are these series of stages known as?

An apparel manufacturer decides to create a line of t-shirts depicting the most popular soft drinks on the market. The images would include Coke, Pepsi, Sprite, Mountain Dew, and Dr. Pepper. What would this venture involve?

Fears of product tampering have forced many firms to improve package designs.

Brand insistence is a company's first objective for newly introduced products.

When used as part of an overall new product development strategy, market penetration involves improving the quality of existing products, rather than modifying them, to increase sales.

A product's package colour, size, and label shapes are all part of its trade dress.

Consumer innovators are individuals who rely on the experiences of initial buyers before making trial purchases.

The objectives of package design are creativity and information, not cost effectiveness.

The Debbie Travis line of paints sold by Canadian Tire is an example of a captive brand.

A product manager often leads new product development programs, including creation of new product ideas and recommendations for improving existing products.

Dali Stationery and Office Supplies is a market leader in China. The company wants to expand its business and is setting up retail chains in other Asian countries. Which new-product development strategy is being used by the company in the above scenario?

A company has introduced a new product in the market. The company distributes free samples of this product to people so that they can try it. What is this an example of?

What product characteristics affect the rate of adoption of a new product?

How do family brands and individual brands differ?

A market penetration strategy seeks to increase sales of existing products in existing markets.

Which of the following is NOT a main role of packaging in today's marketplace?

A product's package has a negligible effect on the purchase decisions of potential buyers.

The original objective of product packaging was to increase consumer awareness of the product.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Digital Marketing and Social Media: Living in the Connected World

Consumer Behaviour

Business-To-Business B2b Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Marketing Segmentation, Targeting, and Positioning

Product and Service Strategies

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Relationship Marketing and Customer Relationship Management CRM

Filters

Exam 11: Developing and Managing Brand and Product Strategies

Makers of generic products spend large sums of money for advertising yet do not create brand loyalty.

Which of the following is NOT accomplished by packaging created for the purpose of marketing assistance?

Potential consumers experience a series of stages beginning with learning about a new product, trying it, and deciding whether or not to purchase it regularly. What are these series of stages known as?

An apparel manufacturer decides to create a line of t-shirts depicting the most popular soft drinks on the market. The images would include Coke, Pepsi, Sprite, Mountain Dew, and Dr. Pepper. What would this venture involve?

Fears of product tampering have forced many firms to improve package designs.

Brand insistence is a company's first objective for newly introduced products.

When used as part of an overall new product development strategy, market penetration involves improving the quality of existing products, rather than modifying them, to increase sales.

A product's package colour, size, and label shapes are all part of its trade dress.

Consumer innovators are individuals who rely on the experiences of initial buyers before making trial purchases.

The objectives of package design are creativity and information, not cost effectiveness.

The Debbie Travis line of paints sold by Canadian Tire is an example of a captive brand.

A product manager often leads new product development programs, including creation of new product ideas and recommendations for improving existing products.

Dali Stationery and Office Supplies is a market leader in China. The company wants to expand its business and is setting up retail chains in other Asian countries. Which new-product development strategy is being used by the company in the above scenario?

A company has introduced a new product in the market. The company distributes free samples of this product to people so that they can try it. What is this an example of?

What product characteristics affect the rate of adoption of a new product?

How do family brands and individual brands differ?

A market penetration strategy seeks to increase sales of existing products in existing markets.

Which of the following is NOT a main role of packaging in today's marketplace?

A product's package has a negligible effect on the purchase decisions of potential buyers.

The original objective of product packaging was to increase consumer awareness of the product.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Digital Marketing and Social Media: Living in the Connected World

Consumer Behaviour

Business-To-Business B2b Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Marketing Segmentation, Targeting, and Positioning

Product and Service Strategies

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Relationship Marketing and Customer Relationship Management CRM

Filters