Exam 5: Consumer Behaviour

At which stage of the consumer decision-making process might cognitive dissonance occur?

Marketers can expand an evoked set by demonstrating how a product's benefits meet the consumer evaluative criteria.

The steps in the consumer purchasing decision are passed through faster if a marketer has successfully shaped the consumer's behaviour.

After purchasing a new washer and dryer, Martina was contacted by the store where she purchased the products. The salesperson inquired about the delivery, installation, and her overall satisfaction. Contacting Martina after the purchase reduced any cognitive dissonance and provided reinforcement for revisiting the store for future purchases.

Describe the three categories of problem-solving behaviour.

Microcultures are groups within a larger culture that have their own distinct modes of behaviour.

What are perceptual screens? Explain ways in which marketers can overcome these screens.

The basic core values of a culture are highly dynamic and flexible.

Which statement best describes the South-Asian Canadian group?

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -The number of alternatives the consumer actually considers in the purchasing decision is the _____.

Which consumer problem-solving behaviour requires the least effort?

Considerable external searching for alternatives is typical when consumers are involved in extended problem solving.

The three components of an attitude are cognitive, affective, and behavioural.

What is one of the ways in which marketers can attempt to affect the outcome of the alternative evaluation stage of the consumer decision-making process?

Marketers are finding new product opportunities with two-income families demanding goods and services that fill the need for convenience, health, safety, and time constraints.

The Internet and other media advertising have made family influences insignificant as a variable in determining purchasing behaviour.

What are perceptions? What are the factors that influence a person's perception of an object or event?

Match each item to the statement or sentence listed below. a.shaping b.high-involvement purchase decision c.Asch phenomenon d.perception e.self-concept f.evoked set g.opinion leader h.routinized response behaviour i.need j.cognitive dissonance k.consumer behaviour l.culture m.limited problem solving n.evaluative criteria o.reference group p.attitude q.perceptual screens r.learning s.motive -is the meaning a person attributes to incoming stimuli gathered through the five senses.

What role are spouses taking when they independently make an equal number of decisions about product purchases?

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product name.