Exam 8: Marketing

One way to generate traffic towards your website is through:

SEO traffic (also called organic traffic) is free, therefore it's cheaper than PPC traffic.

Which of the following is the result of poor Twitter Etiquette, uninteresting or crass posts, too much spamming, and basically, too much 'noise'?

YouTube, founded in 2005, began as a video dating site called Tune In Hook Up.

Social media is largely about:

_______ has been designed for professionals to connect in order to do business together.

What is meant by the term "elevator pitch"?

Explain the term Search Engine Optimization (SEO) and relate this to the importance of keywords.

Describe how PayPal pivoted from their original direction.

Which of the following refers to a keyword or phrase that is preceded by a pound (#) sign, as with #lifeisgood or #BEWise?

All of the following are effective tips when it comes to cold calling, except:

Describe the eBay auction model.

Blogging, podcasts, and webinars are part of the mix of content marketing.

Why is it a myth that a business has to choose whether to use SEO or PPC (Pay Per Click advertising), when in fact they are not mutually exclusive.

When a hashtag is particularly popular on Twitter, it becomes a:

Which of the following terms describes a sharing of your original post by another user in his or her own page?

A blog is about selling, it's about engaging readers and having them complete transactions online.

Describe a company that has successfully pivoted.

Which of the following terms is a tweet-like message that is sent privately and can only be seen by the sender and the receiver?

What recommendations would you give to someone who is exhibiting at a tradeshow to help them be effective?